LiU Electronic Press

The second Service Design and Service Innovation Conference, ServDes.2010, was held in Linköping, Sweden, 1st-3rd of December. The theme of the conference was ExChanging Knowledge. ExChanging Knowledge is about investigating the fundamentals in service design and challenging the knowledge inherited from the disciplines from which service design has grown. ExChanging Knowledge refers both to integrating knowledge from other fields and the ongoing conversation between conference participants with their various roles; consultants, students, in-house designers, clients and academics.

Contents

Full Papers

060:001
Johan Blomkvist, Stefan Holmlid
Service Prototyping According to Service Design Practitioners
[Abstract and Fulltext]

060:002
Daria Cantù, Giulia Simeone
Creating Scenarios for Regional Projects: Service design for multifunctional and collaborative food networks
[Abstract and Fulltext]

060:003
Simon Clatworthy
Service innovation through touch-points: the AT-ONE touch-point cards
[Abstract and Fulltext]

060:004
Karine Freire, Daniela Sangiorgi
Service Design & Healthcare Innovation: fr0m consumption to co-production and co-creation
[Abstract and Fulltext]

060:005
Jussi Haukkamaa, Pia Yliräisänen-Seppänen, Eija Timonen
Characteristics of value co-creation in a learning environment by service design and service-dominant logic frameworks
[Abstract and Fulltext]

060:006
Daniela Sangiorgi
Transformative Services and Transformation Design
[Abstract and Fulltext]

060:007
Sandra Viña, Tuuli Mattelmäki
Spicing up public journeys – Storytelling as a design strategy
[Abstract and Fulltext]

060:008
Katarina Wetter Edman
The concept of value in design practice – an interview study
[Abstract and Fulltext]

Conceptual Papers

060:009
Robert Bau
Ten Strategy Paradoxes in Service Innovation and Design
[Abstract and Fulltext]

060:010
Katinka Bergema, Rianne Valkenburg, Maaike Kleinsmann, Cees de Bont
Exploring networked innovation; Results of an exploration and the setup of an empirical study
[Abstract and Fulltext]

060:011
Stefan Holmlid
The design value of business
[Abstract and Fulltext]

060:012
G. Teal, A. S. Macdonald, P. J. Moynihan
Adapting service design tools to facilitate interdisciplinary research collaborations
[Abstract and Fulltext]

Cases

060:013
Eva-Karin Anderman, Claes Frössén
SVID CITY MOVE
[Abstract and Fulltext]

060:014
Elin Ankerblad, Marianne Norelius
Case: Hälsokollen. Design methods for creating services that supports longterm behavioural change
[Abstract and Fulltext]

060:015
Stuart G Bailey
Case: Innovating implementation and design of services within the public sector
[Abstract and Fulltext]

060:016
Sarah Drummond, Lauren Currie
Service Design: social innovation is our motivation
[Abstract and Fulltext]

060:017
Åke Freij
Towards a practical application of innovation theory for financial services firms – a quick step from academy to tooling
[Abstract and Fulltext]

060:018
Eva-Maria Hempe, Terry Dickerson, P John Clarkson, Anthony Holland
Health and social care services for people with complex needs: The importance of context in the design process
[Abstract and Fulltext]

060:019
Marc Stickdorn, Anita Zehrer
Service Design for tourism SMEs - The concept of service design and its application on the Alpine Zoo in Innsbruck, Austria
[Abstract and Fulltext]

060:020
Erik Widmark
Plan, Design, Explore & Reflect – Customer relevance in bank services through action research
[Abstract and Fulltext]

060:021
Marco Zamarato
Alternate reality games and participatory storytelling beyond entertainment: new and more effective ways of triggering and creating communities
[Abstract and Fulltext]

Workshops

060:022
Johan Blomkvist, Stefan Holmlid, Fabian Segelström
Service Design Research: Which direction do we want it to take?
[Abstract and Fulltext]

060:023
Anders Emilson, Anna Seravalli
Workshop: Service design for social innovation: a strategic approach to strengths and weaknesses
[Abstract and Fulltext]

060:024
Simon Field
Service Architecture Review Method
[Abstract and Fulltext]