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Authors:Giovanni Arena: Seconda Università di Napoli, Italy
Publication title:The City of the Colonial Museum: The Forgotten Case of the Mostra d’Oltremare of Naples
Conference:Great Narratives of the Past Traditions and Revisions in National Museums: Conference Proceedings from EuNaMus; European National Museums: Identity Politics; the Uses of the Past and the European Citizen; Paris 28 June – 1 July & 25–26 November 2011
Publication type: Abstract and Fulltext
Issue:078
Article No.:017
Abstract:The Mostra d𓵁Oltremare; the great colonial exhibition that opened in Naples in May 1940 provides perhaps the most significant example of the evolution that took place in Italian colonial representations in exhibitions and fairs at home and abroad in the modern period. It was organized to celebrate the expansion of the Italian colonization by means of a multifaceted communication approach; abundance of financial resources; modern display techniques and the deployment of well-known propaganda methods to show the opportunities provided by Italy𓵁s overseas empire. Organized in the months following the conquest of Ethiopia; the Mostra d𓵁oltremare; envisaged to be celebrated every three years; was presented as "the largest and most complete survey of the force of Italian expansion overseas; from Caesar to Mussolini". Indeed; rather than offering a narrowly focused presentation; the material was organized into different sections that presented the historical; geographical and economic dimensions of Italy𓵁s colonies; as well as offering a series of entertainment venues. The overall effect of this wide array of displays was a manifestly hybrid experience that quite literally transposed the colonial context into the metropolis.
Language:English
Year:2012
No. of pages:18
Pages:267-284
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/078/017/ecp12078017.pdf
Available:2012-10-30
Publisher:Linköping University Electronic Press; Linköpings universitet

REFERENCE TO THIS PAGE
Giovanni Arena (2012). The City of the Colonial Museum: The Forgotten Case of the Mostra d’Oltremare of Naples, Great Narratives of the Past Traditions and Revisions in National Museums: Conference Proceedings from EuNaMus; European National Museums: Identity Politics; the Uses of the Past and the European Citizen; Paris 28 June – 1 July & 25–26 November 2011 http://www.ep.liu.se/ecp_article/index.en.aspx?issue=078;article=017 (accessed 12/21/2014)