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Authors:Robert Schmitt: Department of Production Quality and Metrology, Fraunhofer Institute for Production Technology IPT, Germany
Sven Schumacher: Department of Production Quality and Metrology, Fraunhofer Institute for Production Technology IPT, Germany
Publication title:IPS² in China – A Systematic Approach for Market Entry
Conference:Proceedings of the 2nd CIRP IPS2 Conference 2010, 14-15 April, Linköping, Sweden
Publication type: Abstract and Fulltext
Issue:077
Article No.:065
Abstract:When establishing a service business in China, especially western small and medium-sized enterprises face several challenges. Therefore, an approach has been developed within a research project, which aims to support western industrial service suppliers in realizing their market entry in China successfully by offering methods and tools for the most challenging aspects of the process of internationalization on a web-based knowledge platform. The paper will focus on a self-assessment tool for companies’ competencies in the process of internationalization and a tool which supports in choosing the adequate organizational form for a market entry in China.
Language:English
Keywords:Internationalization, Self-Assessment, Organizational form, Industrial Service, China, Industrial Product-Service System
Year:2010
No. of pages:6
Pages:507-512
ISBN:978-91-7393-381-0
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/077/065/ecp10077065.pdf
Available:2012-10-11
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
Robert Schmitt, Sven Schumacher (2010). IPS² in China – A Systematic Approach for Market Entry, Proceedings of the 2nd CIRP IPS2 Conference 2010, 14-15 April, Linköping, Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=077;article=065 (accessed 8/20/2014)