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Authors:G. Copani: ITIA-CNR – Institute of Industrial Technologies and Automation, Milano, Italy
S. Marvulli: ITIA-CNR – Institute of Industrial Technologies and Automation, Milano, Italy
G. Lay: Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe, Germany
S. Biege: Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe, Germany
D. Buschak: Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe, Germany
Publication title:Business Model innovation paths and success in the machine tool industry
Conference:Proceedings of the 2nd CIRP IPS2 Conference 2010, 14-15 April, Linköping, Sweden
Publication type: Abstract and Fulltext
Issue:077
Article No.:056
Abstract:Service-oriented business models are regarded as one of the main competitive priority for European machine builders willing to keep their global leadership, menaced by the growth of Asiatic competitors and by the financial crisis. Despite the efforts of the research community and of industrial companies in the direction of servitization, there is empirical evidence that only few companies successfully innovated their business model. In this paper, the results of an European case study research are reported, aimed at the understanding of business model innovation mechanisms and success in the machine tool sector. Companies resulted distributed in different clusters, each of them characterized by different business model innovation levels, strategic consciousness and achieved performance. The clusters suggest the existence of three alternative paths of business model innovation, which are described in the paper, showing specific innovation mechanisms that can be followed.
Language:English
Keywords:Business model, machine tools, services, service strategy
Year:2010
No. of pages:8
Pages:437-444
ISBN:978-91-7393-381-0
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/077/056/ecp10077056.pdf
Available:2012-10-11
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
G. Copani, S. Marvulli, G. Lay, S. Biege, D. Buschak (2010). Business Model innovation paths and success in the machine tool industry, Proceedings of the 2nd CIRP IPS2 Conference 2010, 14-15 April, Linköping, Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=077;article=056 (accessed 7/25/2014)