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Authors:Maria Antonietta Sbordone: Seconda Università di Napoli, (SUN), IDEAS Department of Industrial Design, Environment and History, Monastero di S. Lorenzo ad Septimum, Italy
Publication title:User-Inspired Design. Co-creation processes vs. Business-to-Customer industry
Conference:Proceedings of the 2nd CIRP IPS2 Conference 2010, 14-15 April, Linköping, Sweden
Publication type: Abstract and Fulltext
Article No.:053
Abstract:User-Inspired Design can be defined as the discipline relating to a new idea of what innovation means today in the design field. This idea derives from the consciousness that innovation does not just relate to high-tech fields. Innovation affects also products and services, public and private bodies, factories, research centres and universities, which all aim to renew and be competitive in their own fields. Three different kinds of innovation have been determined: price-driven, research-driven, user-driven. Companies, sometimes, use a combination of these three types of innovation.

It seems clear that research in high-tech does not take you straight to high innovation in the performances of products and services that relate to them. There is a new idea that focuses on “users’ needs”. Bodies, companies, industries must meet users’ needs in order to be competitive. User-driven innovation is a strategy that points out - co-creation processes - a complete knowledge of users’ needs based on B-to-C industry.

Keywords:Grassroot, Open Innovation, Co-creation processes
No. of pages:5
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
Publisher:Linköping University Electronic Press, Linköpings universitet

Maria Antonietta Sbordone (2010). User-Inspired Design. Co-creation processes vs. Business-to-Customer industry, Proceedings of the 2nd CIRP IPS2 Conference 2010, 14-15 April, Linköping, Sweden;article=053 (accessed 9/18/2014)