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Authors:Lars Witell: Service Research Center, Karlstad University, Karlstad, Sweden
Ida Gremyr: Division of Quality Sciences, Chalmers University of Technology, Göteborg, Sweden
Nina Löfberg: Service Research Center, Karlstad University, Karlstad, Sweden
Bo Edvardsson: Service Research Center, Karlstad University, Karlstad, Sweden
Anders Fundin: Volvo Construction Equipment AB, Eskilstuna, Sweden
Publication title:Exploring Modes of Innovation in Services
Conference:Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden
Publication type: Abstract and Fulltext
Issue:077
Article No.:052
Abstract:Manufacturing companies differentiating their offerings with new services need to combine both product and service innovation. We study how service development is influenced by (a) the choice of separation or integration of service development and (b) the modes of innovation. Our results show that service development often is more structured if services are developed separately. Furthermore; service innovations often follow a sequence of innovation modes different from those of product innovations. Since different innovation modes benefit from varying degree of structure in the development process; many companies find it hard to develop products and services within the same development project.
Language:English
Keywords:Service development; Service Innovation; Innovation Modes; Multiple Case Study; Manufacturing Firms.
Year:2010
No. of pages:7
Pages:409-415
ISBN:978-91-7393-381-0
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/077/052/ecp10077052.pdf
Available:2012-10-11
Publisher:Linköping University Electronic Press; Linköpings universitet

REFERENCE TO THIS PAGE
Lars Witell, Ida Gremyr, Nina Löfberg, Bo Edvardsson, Anders Fundin (2010). Exploring Modes of Innovation in Services, Proceedings of the 2nd CIRP IPS2 Conference 2010; 14-15 April; Linköping; Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=077;article=052 (accessed 10/21/2014)