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| Authors: | Mario Rese: Marketing Department, Ruhr-University Bochum, Germany |
| | Wolf Strotmann: Marketing Department, Ruhr-University Bochum, Germany |
| | Judith Gesing: Marketing Department, Ruhr-University Bochum, Germany |
| | Markus Karger: Marketing Department, Ruhr-University Bochum, Germany |
| Publication title: | How to educate customers about industrial product service systems – the role of providing information |
| Conference: | Proceedings of the 2nd CIRP IPS2 Conference 2010, 14-15 April, Linköping, Sweden |
| Publication type: | Abstract and Fulltext |
| Issue: | 077 |
| Article No.: | 004 |
| Abstract: | So called industrial Product-Service Systems (IPS²) are of growing importance in today’s globalized economies. As is the case with all kinds of innovative problem solutions, however, the potential of IPS² to solve specific problems needs to be recognized by customers. It is therefore necessary for suppliers to educate about this potential by informing about IPS². As ill selected information provision might lead to rejection of IPS², adequate information strategies need to be developed. These information strategies are the main focus of this contribution. We focus on necessary steps for developing information strategies, such as the generation of knowledge about individual markets and customers. Building on this, we then develop an information model containing possible information dimensions and highlight suitable information combinations for educating customers about IPS². This model can be considered a toolbox for generating customized information strategies with regard to IPS². |
| Language: | English |
| Keywords: | PSS information and training, information strategies, overcoming innovation barriers |
| Year: | 2010 |
| No. of pages: | 7 |
| Pages: | 27-33 |
| ISBN: | 978-91-7393-381-0 |
| Series: | Linköping Electronic Conference Proceedings |
| ISSN (print): | 1650-3686 |
| ISSN (online): | 1650-3740 |
| File: | http://www.ep.liu.se/ecp/077/004/ecp10077004.pdf |
| Available: | 2012-10-11 |
| Publisher: | Linköping University Electronic Press, Linköpings universitet |
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