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Authors:Heike Graf: Södertörns Högskola, Sweden
Publication title:Recapturing Eden: Gardening Blogs as Ecological Communication Forums
Conference:Current Issues in European Cultural Studies, June 15–17, Norrköping, Sweden 2011
Publication type: Abstract and Fulltext
Article No.:038
Abstract:My study is part of a research project titled “Media, Communication, and the Social Performance of Environmentalism: Comparing Ecological Collectives on Two Sides of the Baltic Sea” financed by the Baltic Sea Foundation. We are interested in comparing how different communication forums package ecological messages, create collectives, and enculture members into environmentally-conscious roles. My colleagues study face-to-face communication: the activist group Klimax, and the imagined communities of newspapers, using the lens of econationalism. Our research question is: How do these collectives’ discourses invite participants to a combined, on- and off-line performance of different social roles – ecologist, masculine, feminine, Swedish or German? My study concerns collectives created, and imagined, in computer-mediated communication, through a comparison of Swedish and German gardening blogs. Gardening blogs are topiccentered blogs, and the garden can be understood as online discursive field. My paper aims to address the following question: How do gardening bloggers invite participants, that is, readers to a combined performance of ecologist (or even nonecologist) roles in the garden? Using certain topics that are taken up in relation to ecology, I want to show how these topics create social relations. I also make some comparisons between German and Swedish blogs.
No. of pages:14
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
Publisher:Linköping University Electronic Press, Linköpings universitet

Heike Graf (2011). Recapturing Eden: Gardening Blogs as Ecological Communication Forums, Current Issues in European Cultural Studies, June 15–17, Norrköping, Sweden 2011;article=038 (accessed 9/18/2014)