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Authors:Sandra Viña: Aalto University, School of Arts, Design and Architecture, Finland
Tuuli Mattelmäki: Aalto University, School of Arts, Design and Architecture, Finland
Publication title:Spicing up public journeys – Storytelling as a design strategy
Conference:Conference Proceedings, ServDes.2010, Exchanging Knowledge, Linköping, Sweden, 1-3 December 2010
Publication type: Abstract and Fulltext
Issue:060
Article No.:007
Abstract:The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly how storytelling has been applied in designing service experiences then introduces the research project Spice and its context and approach. Finally, the paper describes and reflects upon an example case and, how storytelling has been applied in gathering and creating stories as well as creating concept ideas.
Language:English
Keywords:Storytelling, customer journey, metropolitan railway systems
Year:2010
No. of pages:10
Pages:77-86
ISBN:978-91-7519-770-8
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/060/007/ecp10060007.pdf
Available:2012-09-20
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
Sandra Viña, Tuuli Mattelmäki (2010). Spicing up public journeys – Storytelling as a design strategy, Conference Proceedings, ServDes.2010, Exchanging Knowledge, Linköping, Sweden, 1-3 December 2010 http://www.ep.liu.se/ecp_article/index.en.aspx?issue=060;article=007 (accessed 9/21/2014)