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| Authors: | Sandra Viña: Aalto University, School of Arts, Design and Architecture, Finland |
| | Tuuli Mattelmäki: Aalto University, School of Arts, Design and Architecture, Finland |
| Publication title: | Spicing up public journeys – Storytelling as a design strategy |
| Conference: | Conference Proceedings, ServDes.2010, Exchanging Knowledge, Linköping, Sweden, 1-3 December 2010 |
| Publication type: | Abstract and Fulltext |
| Issue: | 060 |
| Article No.: | 007 |
| Abstract: | The paper is based on an ongoing research that aims at studying how storytelling approaches can be applied in designing public customer journeys and service environments. It first introduces briefly how storytelling has been applied in designing service experiences then introduces the research project Spice and its context and approach. Finally, the paper describes and reflects upon an example case and, how storytelling has been applied in gathering and creating stories as well as creating concept ideas. |
| Language: | English |
| Keywords: | Storytelling, customer journey, metropolitan railway systems |
| Year: | 2010 |
| No. of pages: | 10 |
| Pages: | 77-86 |
| ISBN: | 978-91-7519-770-8 |
| Series: | Linköping Electronic Conference Proceedings |
| ISSN (print): | 1650-3686 |
| ISSN (online): | 1650-3740 |
| File: | http://www.ep.liu.se/ecp/060/007/ecp10060007.pdf |
| Available: | 2012-09-20 |
| Publisher: | Linköping University Electronic Press, Linköpings universitet |
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