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Authors:Christian Tollestrup: Aalborg University, Denmark
Publication title:Conceptualising services - developing service concepts through AT-ONE
Conference:Conference Proceedings ServDes.2009, DeThinking Service, ReThinking Design, Oslo Norway 24-26 November 2009
Publication type: Abstract and Fulltext
Article No.:015
Abstract:What are service design concepts in AT-ONE and how is the workshop process supporting the generation of these concepts?

Based on the ongoing AT-ONE project this paper will outline some of the main methodological and theoretical foundation for generating concepts for services seen from a design perspective. Through the use of a combination of the Vision-based approach (Lerdahl, 2001), the systems perspective and concept definitions (Keinonen & Takala, 2006) a service design concept definition is proposed. The main methods and approach from a design perspective regarding clustering (Tassoul & Buijs, 2006) and approach towards design are summarized to describe the overall approach towards conceptualization. The AT-ONE approach regarding the support tools for moving from ideas to concepts is reviewed. In the discussion the workshop results are compared with the Service Concept definition and ATONE workshops possibility to support the process of generating concepts. Furthermore the challenge of divergence in both process and content sets a challenge for process of clustering towards conceptualization. Together this points towards the limitation of the workshop setting being the ability to sets out directions for further conceptualization rather than actual concepts.

No. of pages:13
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
Publisher:Linköping University Electronic Press, Linköpings universitet

Christian Tollestrup (2009). Conceptualising services - developing service concepts through AT-ONE, Conference Proceedings ServDes.2009, DeThinking Service, ReThinking Design, Oslo Norway 24-26 November 2009;article=015 (accessed 4/23/2014)