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| Authors: | Johan Hultman: Department of Service Management, Lund University, Sweden |
| | Erika Andersson Cederholm: Department of Service Management, Lund University, Sweden |
| Publication title: | The Boundary Work of Commercial Friendship |
| Conference: | Kultur~Natur: Konferens för kulturstudier i Sverige, Conference in Sweden 15–17 June 2009 |
| Publication type: | Abstract and Fulltext |
| Issue: | 040 |
| Article No.: | 014 |
| Abstract: | With the aim to reconsider lifestyle values in relation to economic rationality in small tourism and hospitality businesses, we focus on the “commercial home” as a site where boundaries between personal and commercial values are constantly performed in practice. Through an interactionist analysis of the narrative of a B&B and gallery owner, we illustrate the emergence of intimacy as a commercial value in the hospitality industry. We analyse the formation of values as a dynamic social process where a traditional market ethos is both rejected and reformulated. We argue that by focusing on the co-creation of value in interactions between producers and consumers, new possibilities to analyse service economy dynamics become visible. |
| Language: | English |
| Year: | 2009 |
| No. of pages: | 11 |
| Pages: | 131-141 |
| Series: | Linköping Electronic Conference Proceedings |
| ISSN (print): | 1650-3686 |
| ISSN (online): | 1650-3740 |
| File: | http://www.ep.liu.se/ecp/040/014/ecp0904014.pdf |
| Available: | 2009-10-26 |
| Publisher: | Linköping University Electronic Press, Linköpings universitet |
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