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|Authors:||Shinya Nagasawa: Waseda Business School, Graduate School of Commerce, Waseda University, Tokyo, Japan|
|Publication title:||Seven Tools for New Product Planning: Powerful Tools for Kansei Engineering|
|Conference:||11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20-22 August; 2008 in Helsingborg; Sweden|
|Abstract:||Purpose: This paper introduces the “Seven Tools for New Product Planning;” proposed by Kanda; Nagasawa; et al. in 1995; revised in 2000; those are a set of tools to create hit products appealing to the Kansei of consumers.|
Methodology/approach: The details of “the Seven Tools for New Product Planning” will be described in this article. These tools are as follows;
Findings: This article describes the “Seven Tools for New Product Planning” in broad generalities and discussed the stage in process planning in which they should be used. The details of these seven tools will be discussed in this article.
Research limitation/implication: We insist that the “Seven Tools for New Product Planning” are also effevtive and powerful for Kansei Engineering.
Originality/value: Though the “Seven Tools for New Product Planning” are well known in Japan; those are not globally introduced because there are quite a few papers and books concerning the “Seven Tools for New Product Planning.”
|Keywords:||Kansei; new product planning; Seven Tools for New Product Planning; total quality management (TQM)|
|No. of pages:||9|
|Series:||Linköping Electronic Conference Proceedings|
|Publisher:||Linköping University Electronic Press; Linköpings universitet|
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