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Authors:Shinya Nagasawa: Waseda Business School, Graduate School of Commerce, Waseda University, Tokyo, Japan
Publication title:Seven Tools for New Product Planning: Powerful Tools for Kansei Engineering
Conference:11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20–22 August; 2008 in Helsingborg; Sweden
Publication type: Abstract
Issue:033
Article No.:085
Abstract:Purpose: This paper introduces the “Seven Tools for New Product Planning;” proposed by Kanda; Nagasawa; et al. in 1995; revised in 2000; those are a set of tools to create hit products appealing to the Kansei of consumers.

Methodology/approach: The details of “the Seven Tools for New Product Planning” will be described in this article. These tools are as follows;

  1. Interview Survey: Qualitative survey technique for arriving at hypotheses
  2. Questionnaire Survey: Quantitative survey technique for verifying hypotheses
  3. Positioning Analysis: Method of positioning products and directing planning
  4. Idea Generation: Procedure for efficient generation of ideas
  5. Idea Evaluation and Selection Analysis: Method of evaluating and objectively selecting ideas
  6. Conjoint Analysis: Technique for identifying optimal concepts
  7. Quality Table: Method for linkage of Planning and Design

Findings: This article describes the “Seven Tools for New Product Planning” in broad generalities and discussed the stage in process planning in which they should be used. The details of these seven tools will be discussed in this article.

Research limitation/implication: We insist that the “Seven Tools for New Product Planning” are also effevtive and powerful for Kansei Engineering.

Originality/value: Though the “Seven Tools for New Product Planning” are well known in Japan; those are not globally introduced because there are quite a few papers and books concerning the “Seven Tools for New Product Planning.”

Language:English
Keywords:Kansei; new product planning; Seven Tools for New Product Planning; total quality management (TQM)
Year:2008
No. of pages:9
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/033/085/ecp0803385.pdf
Available:2008-12-09
Publisher:Linköping University Electronic Press; Linköpings universitet

REFERENCE TO THIS PAGE
Shinya Nagasawa (2008). Seven Tools for New Product Planning: Powerful Tools for Kansei Engineering, 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20–22 August; 2008 in Helsingborg; Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=033;article=085 (accessed 11/1/2014)