LiU Electronic Press

Methodology/approach: The details of “the Seven Tools for New Product Planning” will be described in this article. These tools are as follows;

1. Interview Survey: Qualitative survey technique for arriving at hypotheses
2. Questionnaire Survey: Quantitative survey technique for verifying hypotheses
3. Positioning Analysis: Method of positioning products and directing planning
4. Idea Generation: Procedure for efficient generation of ideas
5. Idea Evaluation and Selection Analysis: Method of evaluating and objectively selecting ideas
6. Conjoint Analysis: Technique for identifying optimal concepts
7. Quality Table: Method for linkage of Planning and Design

Findings: This article describes the “Seven Tools for New Product Planning” in broad generalities and discussed the stage in process planning in which they should be used. The details of these seven tools will be discussed in this article.

Research limitation/implication: We insist that the “Seven Tools for New Product Planning” are also effevtive and powerful for Kansei Engineering.

Originality/value: Though the “Seven Tools for New Product Planning” are well known in Japan, those are not globally introduced because there are quite a few papers and books concerning the “Seven Tools for New Product Planning.”