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Authors:Mitsuo Nagamachi: Hiroshima International University, Japan
Masami Tachikawa: Tsumura Life Science Co. Ltd, Japan
Nobuyuki Imanishi: Tsumura Life Science Co. Ltd, Japan
Taichi Ishizawa: Tsumura Life Science Co. Ltd, Japan
Shingo Yano: Tsumura Life Science Co. Ltd, Japan
Publication title:A Successful Statistical Procedure on Kansei Engineering Products
Conference:11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20–22 August, 2008 in Helsingborg, Sweden
Publication type: Abstract and Fulltext
Issue:033
Article No.:084
Abstract:Purpose: Kansei Engineering have been applied to so many different industrial fields. This is a new example of application of Kansei Engineering in packaging designing of bathtub salt.

Methodology: Kansei words were selected according to the project concept and 23 sample product were chosen from the different manufacturers. Before the kansei evaluation experiment, the item/category which mean the new packaging design properties were decided and thirty adult subjects evaluated these samples on 5-point kansei SD scale. These data were analyzed by Principal Component Analysis, Factor Analysis and Partial Least Square Analysis.

Findings: From statistical analysis, we found two main factors which consisted of aesthetic and young-resort kansei. From Partial Least Analysis, these new concepts were transferred to new design specifications that became the basic design concepts. After then, we conducted the reconfirmation survey by retesting the old and new packaging design through Kansei Engineering procedure. As the results, it became clear that the new packaging design were excellent compared with the old one.

Language:English
Keywords:Kansei Engineering, Kansei Methodology, Development of Bath salts, Statistical kansei analysis, Kansei packaging design
Year:2008
No. of pages:9
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/033/084/ecp0803384.pdf
Available:2008-12-09
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
Mitsuo Nagamachi, Masami Tachikawa, Nobuyuki Imanishi, Taichi Ishizawa, Shingo Yano (2008). A Successful Statistical Procedure on Kansei Engineering Products, 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20–22 August, 2008 in Helsingborg, Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=033;article=084 (accessed 4/23/2014)