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Authors:Mitsuo Nagamachi: Hiroshima International University, Japan
Masami Tachikawa: Tsumura Life Science Co. Ltd, Japan
Nobuyuki Imanishi: Tsumura Life Science Co. Ltd, Japan
Taichi Ishizawa: Tsumura Life Science Co. Ltd, Japan
Shingo Yano: Tsumura Life Science Co. Ltd, Japan
Publication title:A Successful Statistical Procedure on Kansei Engineering Products
Conference:11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20–22 August; 2008 in Helsingborg; Sweden
Publication type: Abstract and Fulltext
Issue:033
Article No.:084
Abstract:Purpose: Kansei Engineering have been applied to so many different industrial fields. This is a new example of application of Kansei Engineering in packaging designing of bathtub salt.

Methodology: Kansei words were selected according to the project concept and 23 sample product were chosen from the different manufacturers. Before the kansei evaluation experiment; the item/category which mean the new packaging design properties were decided and thirty adult subjects evaluated these samples on 5-point kansei SD scale. These data were analyzed by Principal Component Analysis; Factor Analysis and Partial Least Square Analysis.

Findings: From statistical analysis; we found two main factors which consisted of aesthetic and young-resort kansei. From Partial Least Analysis; these new concepts were transferred to new design specifications that became the basic design concepts. After then; we conducted the reconfirmation survey by retesting the old and new packaging design through Kansei Engineering procedure. As the results; it became clear that the new packaging design were excellent compared with the old one.

Language:English
Keywords:Kansei Engineering; Kansei Methodology; Development of Bath salts; Statistical kansei analysis; Kansei packaging design
Year:2008
No. of pages:9
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/033/084/ecp0803384.pdf
Available:2008-12-09
Publisher:Linköping University Electronic Press; Linköpings universitet

REFERENCE TO THIS PAGE
Mitsuo Nagamachi, Masami Tachikawa, Nobuyuki Imanishi, Taichi Ishizawa, Shingo Yano (2008). A Successful Statistical Procedure on Kansei Engineering Products, 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence; 20–22 August; 2008 in Helsingborg; Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=033;article=084 (accessed 10/1/2014)