LiU Electronic Press

Methodology: Kansei words were selected according to the project concept and 23 sample product were chosen from the different manufacturers. Before the kansei evaluation experiment, the item/category which mean the new packaging design properties were decided and thirty adult subjects evaluated these samples on 5-point kansei SD scale. These data were analyzed by Principal Component Analysis, Factor Analysis and Partial Least Square Analysis.

Findings: From statistical analysis, we found two main factors which consisted of aesthetic and young-resort kansei. From Partial Least Analysis, these new concepts were transferred to new design specifications that became the basic design concepts. After then, we conducted the reconfirmation survey by retesting the old and new packaging design through Kansei Engineering procedure. As the results, it became clear that the new packaging design were excellent compared with the old one.