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Authors:Jens J. Dahlgaard: Dept. Of Management and Engineering, Linköping University, Sweden
Su Mi Dahlgaard-Park: Institute of Service Management, Lund University
Publication title:A Model for Profound Affection and Attractive Quality Creation
Conference:11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20–22 August, 2008 in Helsingborg, Sweden
Publication type: Full text not available
Issue:033
Article No.:056
Abstract:Purpose: The purpose of the paper is to present and discuss the concept of Profound Affection. The paper presents a framework (a model) for understanding why products and Services may have a profound affection on customers/ users and to discuss shortly how this framework may be applied when developing new attractive products/services or when existing products/services are assessed for their attractiveness.

Methodology/Approach: The research methodology is a combination of desk research (literature analysis), reflections and model building.

Findings: The authors suggest a structural model as a possible expanded framework for future Kansei/ Affective Engineering research studies. According to the model profound affection is a result of the following six enabling factors: 1. Sensing Experience, 2: Emotional Experiences (Kansei), 3. Behavioural Experiences/ action, 4. Social Experiences/ Interactions & Relations, 5. Spiritual Experiences/ Moral, Ethics, 6: Intellectual Experiences/ Cognition.

Originality/Value: The author defines “Profound Affection” as a comprehensive state, which is a result of a combination and interaction of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound Affection” is not only a result of sensing or emotional experiences.

Language:English
Keywords:Kansei, Affective Engineering Design, product development, profound affection, experiences, attractive quality creation
Year:2008
No. of pages:8
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:
Available:2008-12-09
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
Jens J. Dahlgaard, Su Mi Dahlgaard-Park (2008). A Model for Profound Affection and Attractive Quality Creation, 11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20–22 August, 2008 in Helsingborg, Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=033;article=056 (accessed 9/18/2014)