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|Authors:||Jens J. Dahlgaard: Dept. Of Management and Engineering, Linköping University, Sweden|
|Su Mi Dahlgaard-Park: Institute of Service Management, Lund University|
|Publication title:||A Model for Profound Affection and Attractive Quality Creation|
|Conference:||11th QMOD Conference. Quality Management and Organizational Development Attaining Sustainability From Organizational Excellence to SustainAble Excellence, 20–22 August, 2008 in Helsingborg, Sweden|
|Publication type:||Full text not available|
|Abstract:||Purpose: The purpose of the paper is to present and discuss the concept of Profound Affection. The paper presents a framework (a model) for understanding why products and Services may have a profound affection on customers/ users and to discuss shortly how this framework may be applied when developing new attractive products/services or when existing products/services are assessed for their attractiveness.|
Methodology/Approach: The research methodology is a combination of desk research (literature analysis), reflections and model building.
Findings: The authors suggest a structural model as a possible expanded framework for future Kansei/ Affective Engineering research studies. According to the model profound affection is a result of the following six enabling factors: 1. Sensing Experience, 2: Emotional Experiences (Kansei), 3. Behavioural Experiences/ action, 4. Social Experiences/ Interactions & Relations, 5. Spiritual Experiences/ Moral, Ethics, 6: Intellectual Experiences/ Cognition.
Originality/Value: The author defines “Profound Affection” as a comprehensive state, which is a result of a combination and interaction of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound Affection” is not only a result of sensing or emotional experiences.
|Keywords:||Kansei, Affective Engineering Design, product development, profound affection, experiences, attractive quality creation|
|No. of pages:||8|
|Series:||Linköping Electronic Conference Proceedings|
|Publisher:||Linköping University Electronic Press, Linköpings universitet|
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