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| Authors: | Yu-Chien Chang: King’s College London, University of London |
| Publication title: | Museum Global Marketing: a case study of the National Palace Museum (Taiwan) |
| Conference: | National museums in a global world. NaMu III, Department of culture studies and oriental languages, University of Oslo, Norway, 19–21 November 2007 |
| Publication type: | Abstract and Fulltext |
| Issue: | 031 |
| Article No.: | 003 |
| Abstract: | This research is a part of my PhD research that focuses on museum marketing strategy in Taiwanese national museums. This paper aims to examine the growth and development of museum marketing, understand the national museums in Taiwan, identify the global marketing strategy by using the National Palace Museum in Taiwan as an example and, finally, provide suggestions for the National Palace Museum. This paper adopts the qualitative method to collect data. Interviews and the literature review were used to generate the data. |
| Language: | English |
| Keywords: | Museum marketing, museum global marketing, National Palace Museum |
| Year: | 2007 |
| No. of pages: | 12 |
| Pages: | 39-50 |
| Series: | Linköping Electronic Conference Proceedings |
| ISSN (print): | 1650-3686 |
| ISSN (online): | 1650-3740 |
| File: | http://www.ep.liu.se/ecp/031/003/ecp0703103.pdf |
| Available: | 2008-07-16 |
| Publisher: | Linköping University Electronic Press, Linköpings universitet |
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Ph.D., Lic. Theses
