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Authors:Yu-Chien Chang: King’s College London, University of London
Publication title:Museum Global Marketing: a case study of the National Palace Museum (Taiwan)
Conference:National museums in a global world. NaMu III, Department of culture studies and oriental languages, University of Oslo, Norway, 19–21 November 2007
Publication type: Abstract and Fulltext
Issue:031
Article No.:003
Abstract:This research is a part of my PhD research that focuses on museum marketing strategy in Taiwanese national museums. This paper aims to examine the growth and development of museum marketing, understand the national museums in Taiwan, identify the global marketing strategy by using the National Palace Museum in Taiwan as an example and, finally, provide suggestions for the National Palace Museum. This paper adopts the qualitative method to collect data. Interviews and the literature review were used to generate the data.
Language:English
Keywords:Museum marketing, museum global marketing, National Palace Museum
Year:2007
No. of pages:12
Pages:39-50
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/031/003/ecp0703103.pdf
Available:2008-07-16
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
Yu-Chien Chang (2007). Museum Global Marketing: a case study of the National Palace Museum (Taiwan), National museums in a global world. NaMu III, Department of culture studies and oriental languages, University of Oslo, Norway, 19–21 November 2007 http://www.ep.liu.se/ecp_article/index.en.aspx?issue=031;article=003 (accessed 4/21/2014)