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Authors:Mavragani Eleni: Department of Business Administration, University of the Aegean, Chios Island, Greece
Publication title:Comparing Strategic Approaches between National and Private Museums in Athens
Conference:Comparing: National Museums, Territories, Nation-Building and Change. NaMu IV, Linköping University, Norrköping, Sweden 18–20 February 2008
Publication type: Abstract and Fulltext
Issue:030
Article No.:017
Abstract:A qualitative research was carried out among people who work in the major national and private museums in the city of Athens. The empirical research and the literature review revealed that there are not only structural differences between public and private museums, but marketing strategies as well. This research study made an attempt to investigate whether museum managers consider modern tools as an implement to fulfil their mission and magnify up-to-date visitors’ satisfaction. Most of the museums seem not to adapt contemporary approaches in their operation, although most of the directors believe that those strategies could lead museum institutions into a more desirable level.
Language:English
Year:2008
No. of pages:8
Pages:225-232
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/030/017/ecp0830017.pdf
Available:2008-05-20
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
Mavragani Eleni (2008). Comparing Strategic Approaches between National and Private Museums in Athens, Comparing: National Museums, Territories, Nation-Building and Change. NaMu IV, Linköping University, Norrköping, Sweden 18–20 February 2008 http://www.ep.liu.se/ecp_article/index.en.aspx?issue=030;article=017 (accessed 7/25/2014)