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|Authors:||Mitsuo Nagamachi: User Science Institute, Kyushu University, Siobaru, Minami-ku, Hukuoka, Japan|
|Ryoichi Satsuta: Product Development Division, Sugihara, Co. Ltd,Yanoshinmachi, Akiku, Hiroshima, Japan|
|Mika Uematsu: Product Development Division, Sugihara, Co. Ltd,Yanoshinmachi, Akiku, Hiroshima, Japan|
|Shigeru Sugihara: Product Development Division, Sugihara, Co. Ltd,Yanoshinmachi, Akiku, Hiroshima, Japan|
|Publication title:||Design of a Car Floor Carpet Using Kansei Engineering Approach|
|Conference:||10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden|
|Publication type:||Full text not available|
|Abstract:||The manufacturers has been producing the products which companies wished to sale from the company side.This philosophy is called as “Product-out” company strategy. Nowadays; more important company strategy is “Market-in” philosophy which means that the manufacturer should produce a product which the customers want to buy; because they have a lot of goods at home and they want to seek the products with which they can be satisfied in mind.|
Kansei Engineering was founded by Mitsuo Nagamachi about 35 years ago (Nagamachi;1989; 1995; 2002; 2005). At that time he aimed to transfer the customer’s wants and need to product design and then he created the method of a customer-oriented product development. Kanse implies psychological feeling in Japanese and Kansei Engineering is defined as translating ergonomic technology of a customer’s kansei into design specification of an up-coming product.
Nagamachi and his group has been developing a lot of new products using the kansei engineering so far; for instance; refrigerator; sports car; brassiere; cosmetics; construction machine; shaver; bathtub; toilet; kitchen; handrail for the elderly; golf club; etc. so many new products in the different design area.
We decided to introduce the kansei engineering and to develop a new cockpit flower carpet in terms of the kansei engineering.
|Keywords:||Kansei Engineering; SD scale; Cockpit mat design; Quantification Theory Type I; Factor Analysis; Driving feeling|
|No. of pages:||6|
|Series:||Linköping Electronic Conference Proceedings|
|Publisher:||Linköping University Electronic Press; Linköpings universitet|
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