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Authors:Parul Nanda: Research In Motion Ltd., 2425 Matheson Blvd. East, Mississauga, Ontario, Canada
Jeff Bos: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Kem-Laurin Kramer: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Catharine Hay: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Jennifer Ignacz: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Publication title:Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study
Conference:10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
Publication type: Full text not available
Issue:026
Article No.:133
Abstract:This paper investigates emotional reaction of males to varying the aesthetic design of the BlackBerry Pearl; a leading wireless SmartPhone solution (BlackBerry Pearl; 2007). Further; the paper empirically evaluates male preferences for the BlackBerry Pearl in different colours and overlay patterns. For the purpose of this paper; the term emotion is operationalized to refer to users’ preferences based on instinct rather than intellect (i.e.; the observer loves or hates the design at first glance); and does not necessarily address the effect of design change on emotional state or mood (i.e.; the design makes the observer feel happy or sad).
Language:English
Keywords:SmartPhone; Emotions; Design; Aesthetics; BlackBerry Pearl
Year:2007
No. of pages:7
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:
Available:2008-02-15
Publisher:Linköping University Electronic Press; Linköpings universitet

REFERENCE TO THIS PAGE
Parul Nanda, Jeff Bos, Kem-Laurin Kramer, Catharine Hay, Jennifer Ignacz (2007). Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study, 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=026;article=133 (accessed 12/18/2014)