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Authors:Parul Nanda: Research In Motion Ltd., 2425 Matheson Blvd. East, Mississauga, Ontario, Canada
Jeff Bos: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Kem-Laurin Kramer: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Catharine Hay: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Jennifer Ignacz: Research In Motion Ltd., 415 Phillip St. Waterloo, Ontario, Canada
Publication title:Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study
Conference:10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence, 18-20 June, 2007 in Helsingborg, Sweden
Publication type: Full text not available
Issue:026
Article No.:133
Abstract:This paper investigates emotional reaction of males to varying the aesthetic design of the BlackBerry Pearl, a leading wireless SmartPhone solution (BlackBerry Pearl, 2007). Further, the paper empirically evaluates male preferences for the BlackBerry Pearl in different colours and overlay patterns. For the purpose of this paper, the term emotion is operationalized to refer to users’ preferences based on instinct rather than intellect (i.e., the observer loves or hates the design at first glance), and does not necessarily address the effect of design change on emotional state or mood (i.e., the design makes the observer feel happy or sad).
Language:English
Keywords:SmartPhone, Emotions, Design, Aesthetics, BlackBerry Pearl
Year:2007
No. of pages:7
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:
Available:2008-02-15
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
Parul Nanda, Jeff Bos, Kem-Laurin Kramer, Catharine Hay, Jennifer Ignacz (2007). Effect of SmartPhone Aesthetic Design on Users’ Emotional Reaction: An Empirical Study, 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence, 18-20 June, 2007 in Helsingborg, Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=026;article=133 (accessed 4/17/2014)