Files:DescriptionFile size FormatBrowse
Fulltext0.42 MBPDF (requires Acrobat Reader)Previous | Next
  
Authors:Eiichi Endo: Endo Foods Co., LTD, Japan
Teruko Ohba: Endo Foods Co., LTD, Japan
Masayuki Kumagai: Endo Foods Co., LTD, Japan
Mie Sato: Graduate School of Engineering, Utsunomiya University, Japan
Masao Kasuga: Graduate School of Engineering, Utsunomiya University, Japan
Publication title:A Proposal of Support System for Product Development in Pickles on Kansei Engineering
Conference:10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden
Publication type: Abstract and Fulltext
Issue:026
Article No.:113
Abstract:In background; recent advanced information technologies are focused on techniques for retrieving useful business information from accumulated previous many data. Though; some researches for product developments in the food industry; particularly in pickles trade; have often depended on intuitions; and are not also sufficiently great to utilize such data and previous experiences. Especially; as the sense of taste is often a vague concept; it is difficult to extract such product features as popularity and sales trends in the evaluation of food. Therefore; we focus on data processing on kansei engineering to build a new support system for product development and its evaluation processing of pickles commodities.

From these viepoints; this paper examines a new product approach based on various emotional data of human being; such as on kansei engineering; to improve the traditional processing on intuition and previous experiences for product development in the food industry. This approach uses a neural network; which is composed of data trains from the actual products ranked for large sales or poor sales. At first; each input data for neural network is transformed into a numerical value from product data which mean taste; appearance; slicing and the other 6 items based on market research in advance (Endo; 2005; 2005; 2006). The output data are also classified into 3 items corresponding to sales figures based on the total sales of all products. Next; the neural network is trained using the data group for learning. Thereafter; the data group for verification is also evaluated using the trained neutral network; and the probability of appropriate evaluation is examined. Each group has 150 product data in this experiment. In the experiment; all previous product data are randomly classified into the data group for learning or for verification respectively. And; the system reliance is examined on the extent of coincidence between the results yielded by the system and the current impressions of the goods according to 50 subject members’ market assessment. The statistical test methods (Asai; 2004); such as Wilcoxon test; show there is little difference in the results between sales rank obtained by using the system and goods image by user impression. These results mean that the higher the sales ranks to products assigned by the system; the better the user impressions to goods on the purchase of pickles. As the results; this system is useful for developing and evaluating tool of goods for large sales trends. Based on these results; This paper says that our prototype system is available to the new support system for product development; and it is expected to be applied to product development toward a new direction in the food industry in the future.

Language:English
Keywords:Kansei engineering; Subjective data; Neural network; Wilcoxon test; Product development; Pickles
Year:2007
No. of pages:8
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/026/113/ecp0726113.pdf
Available:2008-02-15
Publisher:Linköping University Electronic Press; Linköpings universitet

REFERENCE TO THIS PAGE
Eiichi Endo, Teruko Ohba, Masayuki Kumagai, Mie Sato, Masao Kasuga (2007). A Proposal of Support System for Product Development in Pickles on Kansei Engineering, 10th QMOD Conference. Quality Management and Organiqatinal Development. Our Dreams of Excellence; 18-20 June; 2007 in Helsingborg; Sweden http://www.ep.liu.se/ecp_article/index.en.aspx?issue=026;article=113 (accessed 12/19/2014)