|Abstract:||Since 2004 the website “Tel Aviv White-City” has been discussing the Modern Heritage of Tel Aviv, the built form of its identity. It is the result of a process that dates back to the 1970s, when artistical media began to deal with The White City as a memory device. This process testimonies how artistical media have been realizing the Sorge (Care) and, then, the preservation of the city, according to Heidegger’s philosophical language. It has given birth to the restructuration of city’s life and identity, and takes inspiration from the re-telling of local recent history. The latest results of this cultural mediatization of the city are the Conservation Plan, the new Master Plan and the Strategic Plan, determining a new urban development trend, the main theme of which is the reconstruction of the telavivi identitity.|
This trend is the rejuvenation of a former one, that happened in the early beginnings of city’s life, when artistical representations of the young Tel Aviv were nourishing the sense of place and, then, the cultural dimension of its development. In this light, Soskin’s photographs and Gutman’s drawings might be considered expressions of preserving the ensemble of the most recent memories of the city.