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Authors:T. Ojala: MediaTeam Oulu, University of Oulu, Finland
J. Korhonen: MediaTeam Oulu, University of Oulu, Finland
M. Aittola: MediaTeam Oulu, University of Oulu, Finland
M. Ollila: Norrköping Visualization and Interaction Studio, Linköping University, Sweden \ MediaTeam Oulu, University of Oulu, Finland
T. Koivumäki: Department of Marketing, University of Oulu, Finland
J. Tähtinen: Department of Marketing, University of Oulu, Finland
H. Karjaluoto: Department of Marketing, University of Oulu, Finland
Publication title:SmartRotuaari - Context-Aware Mobile Multimedia Services
Conference:MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia
Publication type: Abstract and Fulltext
Issue:011
Article No.:005
Abstract:This paper presents the SmartRotuaari service system; which motivated by business and customer surveys provides a diverse set of consumer applications ranging from rapid and highly personalized mobile direct marketing to information; communication and payment services. We present results from the first field trial to show that SmartRotuaari provides a functional framework for large-scale field trials for the purpose of empirical evaluation of technology; new services; customer behavior and business models in real end user environment. Our work is based on a seamless cooperation between the various players in the R&D and business networks. To stimulate this cooperation we also extend our work to management research of value creating networks.
Language:English
Year:2003
No. of pages:10
Pages:9-18
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/011/005/ecp011005.pdf
Available:2003-12-10
Publisher:Linköping University Electronic Press; Linköpings universitet

REFERENCE TO THIS PAGE
T. Ojala, J. Korhonen, M. Aittola, M. Ollila, T. Koivumäki, J. Tähtinen, H. Karjaluoto (2003). SmartRotuaari - Context-Aware Mobile Multimedia Services, MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia http://www.ep.liu.se/ecp_article/index.en.aspx?issue=011;article=005 (accessed 10/31/2014)