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Authors:T. Ojala: MediaTeam Oulu, University of Oulu, Finland
J. Korhonen: MediaTeam Oulu, University of Oulu, Finland
M. Aittola: MediaTeam Oulu, University of Oulu, Finland
M. Ollila: Norrköping Visualization and Interaction Studio, Linköping University, Sweden \ MediaTeam Oulu, University of Oulu, Finland
T. Koivumäki: Department of Marketing, University of Oulu, Finland
J. Tähtinen: Department of Marketing, University of Oulu, Finland
H. Karjaluoto: Department of Marketing, University of Oulu, Finland
Publication title:SmartRotuaari - Context-Aware Mobile Multimedia Services
Conference:MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia
Publication type: Abstract and Fulltext
Issue:011
Article No.:005
Abstract:This paper presents the SmartRotuaari service system, which motivated by business and customer surveys provides a diverse set of consumer applications ranging from rapid and highly personalized mobile direct marketing to information, communication and payment services. We present results from the first field trial to show that SmartRotuaari provides a functional framework for large-scale field trials for the purpose of empirical evaluation of technology, new services, customer behavior and business models in real end user environment. Our work is based on a seamless cooperation between the various players in the R&D and business networks. To stimulate this cooperation we also extend our work to management research of value creating networks.
Language:English
Year:2003
No. of pages:10
Pages:9-18
Series:Linköping Electronic Conference Proceedings
ISSN (print):1650-3686
ISSN (online):1650-3740
File:http://www.ep.liu.se/ecp/011/005/ecp011005.pdf
Available:2003-12-10
Publisher:Linköping University Electronic Press, Linköpings universitet

REFERENCE TO THIS PAGE
T. Ojala, J. Korhonen, M. Aittola, M. Ollila, T. Koivumäki, J. Tähtinen, H. Karjaluoto (2003). SmartRotuaari - Context-Aware Mobile Multimedia Services, MUM 2003. Proceedings of the 2nd International Conference on Mobile and Ubiquitous Multimedia http://www.ep.liu.se/ecp_article/index.en.aspx?issue=011;article=005 (accessed 7/30/2014)