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|Publication title:||Interaktionella signaler i TV:s nyhetsredovisning|
|Conference:||Svenskans beskrivning 24. Förhandlingar vid Tjugofjärde sammankomsten för svenskans beskrivning|
|Publication type:||Abstract and Fulltext|
|Abstract:||A good news anchor knows how to act naturally in front of the camera. A person who gives the impression of authority and trustworthiness. A person who not only reads the news, but rather reports the news events. It is also important that the news anchors presentation is neutral as part of an unbiased news service. As a voice machine, the prime mission of the news anchor is to reproduce the news without showing their own personal opinions. The language should be to the point, correct, but most of all vivid. A good news anchor has the ability to make a boring news event feel important and meaningful.|
The driving force of a vivid language is to increase the viewers comprehension of the news. From an interactional point of view, the use of vivid language by the news anchor shows an increasing awareness of the presence of the audience and a willingness to engage the viewers. The use of prosodic and non-verbal means of communication can also have other functions, such as influencing the audience when interpreting news events. How does the news anchor put forward a sad versus a funny news-item? Is there a difference in the presentation of a news-item concerning economy and a news-item concerning cultural happenings? Do all news anchors use the same stereotypical signals and/or are there individual differences?
This article is a minor part of my dissertation on interaction in television news.
|No. of pages:||11|
|Series:||Linköping Electronic Conference Proceedings|
|Publisher:||Linköping University Electronic Press, Linköpings universitet|
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