The first Nordic Service Design and Service Innovation Conference was held in Oslo; Norway; 24th-26th of November. It offered a venue for investigating the legacy brought from other design disciplines as well as opening up towards other fields. By De-thinking Services; we mean to not only challenge the traditional models of services; but also to bring the process of design-thinking to the creation of and implementation of services. At the same time; Service Design challenges us to Re-think Design and its role; since design is becoming strongly strategic; system oriented and holistic. These new approach requires of us; a deeper understanding of design; business and other professional disciplines.