Article | Proceedings of the 4th European and 7th Nordic Symposium on Multimodal Communication (MMSYM 2016), Copenhagen, 29-30 September 2016 | Investigation of the semantic priming effect with the N400 using symbolic pictures in text Link�ping University Electronic Press Conference Proceedings
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Investigation of the semantic priming effect with the N400 using symbolic pictures in text
Thomas Ousterhout: University of Copenhagen / Njalsgade 136, building 27, 2300 Copenhagen S, Denmark
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Proceedings of the 4th European and 7th Nordic Symposium on Multimodal Communication (MMSYM 2016), Copenhagen, 29-30 September 2016
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Linköping University Electronic Press, Linköpings universitet

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In face-to-face communication, a large portion of communicative devices rely on the visual modality of bodily behaviors which include facial expression and hand gestures. However through the use of digitally mediated communication which is becoming increasingly prevalent with advances in technology, people are evolving their way to communicate. Texts become shorter and the use of emojis are changing. Facial emojis are symbols for human faces that have become increasingly popular with communicative devices. The original and still most frequent use of emojis is to provide a comment to the text which they follow. However, the latest trend is also to use emojis in the middle of sentences replacing words or adding information to the text. Through the use of EEG and the N400 ERP component, this study investigates which objects emojis refer to via an internet survey and a EEG semantic priming test in which moving emojis in sentences are paired with congruous and incongruous probes. The results of both the survey and the EEG test indicate that there is no preference for particular positions of the emojis and that some of the unusual emojis were ambiguous and did not add to comprehension.

Proceedings of the 4th European and 7th Nordic Symposium on Multimodal Communication (MMSYM 2016), Copenhagen, 29-30 September 2016

Thomas Ousterhout
Investigation of the semantic priming effect with the N400 using symbolic pictures in text

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Proceedings of the 4th European and 7th Nordic Symposium on Multimodal Communication (MMSYM 2016), Copenhagen, 29-30 September 2016

Thomas Ousterhout
Investigation of the semantic priming effect with the N400 using symbolic pictures in text
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