Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Current States: Mapping Relational Geographies in Service Design
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Title:
Current States: Mapping Relational Geographies in Service Design
Author:
Sasha Abram: Faculty of Design, Architecture and Building, University of Technology Sydney, Ultimo, Australia Sabina Popin: Faculty of Design, Architecture and Building, University of Technology Sydney, Ultimo, Australia Bianca Mediati: Faculty of Design, Architecture and Building, University of Technology Sydney, Ultimo, Australia
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Full text (pdf)
Year:
2016
Conference:
Service Design Geographies. Proceedings of the ServDes.2016 Conference
Issue:
125
Article no.:
055
Pages:
586-594
No. of pages:
9
Publication type:
Abstract and Fulltext
Published:
2016-05-17
ISBN:
978-91-7685-738-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press, Linköpings universitet


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As Service Design navigates unchartered territory, maps of all kinds are becoming essential tools for the design process. Maps document the service offering in its current form, celebrating what works and identify challenges. They leverage the agency of visualisation and storytelling to educate, engage and guide internal and external stakeholders along the journey to service innovation. Maps as artefacts are becoming a disruptor for organisations that are accustomed to traditional ways of communicating and allow the voice of the customer to sing in the creation of future strategy and opportunities. Mapping, as a process, is an ideal way to foster co-design and collaboration across hierarchies and institutional sectors. In this way, it operates as a type of ontological design - designing back on the organisation that creates it.

Keywords: service design, mapping, maps, service design methodologies, co-design

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Sasha Abram, Sabina Popin, Bianca Mediati
Title:
Current States: Mapping Relational Geographies in Service Design
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Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Sasha Abram, Sabina Popin, Bianca Mediati
Title:
Current States: Mapping Relational Geographies in Service Design
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