Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Service Pathway: a Case Study of Business Model Design in Healthcare
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Title:
Service Pathway: a Case Study of Business Model Design in Healthcare
Author:
Robin I. Oosterholt: Delft University of Technology, Faculty of Industrial Design Engineering, Delft, The Netherlands Lianne W.L. Simonse: Delft University of Technology, Faculty of Industrial Design Engineering, Delft, The Netherlands
Download:
Full text (pdf)
Year:
2016
Conference:
Service Design Geographies. Proceedings of the ServDes.2016 Conference
Issue:
125
Article no.:
052
Pages:
563-573
No. of pages:
12
Publication type:
Abstract and Fulltext
Published:
2016-05-17
ISBN:
978-91-7685-738-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press, Linköpings universitet


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Care pathways are used in hospitals to manage the decision making and care processes across medical specialities. The latest innovation in hip replacement is a care pathway that enables a patient discharge on the day of surgery. While the clinical attributes have been well researched a detailed understanding of the organisation is missing. We apply business modelling to create an organisation model of the care pathway and translate the embedded knowledge to other hospitals. A case study was conducted of the outpatient THA care pathway at a teaching hospital in the Netherlands. We present two visual models of the critical phases of the care pathway, with which we add the organisational attributes to support adoption of the innovation to other hospitals. Designers design business models for services. However more examples of practice are needed to contribute to the knowledge base of business modelling toolkits. In this paper we apply business modelling in the domain of healthcare.

Keywords: business model design, visual modelling, service pathway, healthcare, hospital, hip pathway.

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Robin I. Oosterholt, Lianne W.L. Simonse
Title:
Service Pathway: a Case Study of Business Model Design in Healthcare
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Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Robin I. Oosterholt, Lianne W.L. Simonse
Title:
Service Pathway: a Case Study of Business Model Design in Healthcare
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