Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Design Fiction As a Service Design Approach
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Title:
Design Fiction As a Service Design Approach
Author:
Gert Pasman: Faculty of Industrial Design engineering, Delft University of Technology, The Netherlands
Download:
Full text (pdf)
Year:
2016
Conference:
Service Design Geographies. Proceedings of the ServDes.2016 Conference
Issue:
125
Article no.:
044
Pages:
511-515
No. of pages:
5
Publication type:
Abstract and Fulltext
Published:
2016-05-17
ISBN:
978-91-7685-738-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press, Linköpings universitet


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Many of the techniques service designers currently use to represent their ideas in the conceptual phase of their design process, such as service blueprints or customer journey maps, are rather abstract, static and schematic. While this might be valuable from an analytical, high-level perspective, such representations do not address the full contextual, emotional and spatial-temporal richness of real-life services. This paper argues that design fiction, because of its focus on telling stories about possible implications of new and emerging technologies, could have the potential to address this particular issue early on. While design fiction is currently mostly associated with more ‚Äėunderground‚Äô design domains, such as speculative design and critical design, its principles might also be applied to service design, to visualize, explore and probe potential service scenarios already in the beginning of a design process.

Keywords: Service prototyping, design fiction

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Gert Pasman
Title:
Design Fiction As a Service Design Approach
References:

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Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Gert Pasman
Title:
Design Fiction As a Service Design Approach
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