Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Data-Need Fit – Towards Data-Driven Business Model Innovation
Göm menyn

Title:
Data-Need Fit – Towards Data-Driven Business Model Innovation
Author:
Katrin Mathis: Digital Concepts with Added Value, Freiburg, Germany Felix Köbler: Digital Concepts with Added Value, Freiburg, Germany
Download:
Full text (pdf)
Year:
2016
Conference:
Service Design Geographies. Proceedings of the ServDes.2016 Conference
Issue:
125
Article no.:
037
Pages:
458-467
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2016-05-17
ISBN:
978-91-7685-738-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press, Linköpings universitet


Export in BibTex, RIS or text

Today’s world is one of growing data, yet few companies have succeeded in leveraging data for novel business models. This paper aims to provide an evaluated approach to understanding what kind of data is available and to matching data with potential user needs for compelling value propositions. For this purpose, the paper introduces, on the one hand, the Data Canvas as a new method for considering data resources systematically in the development of business models and, on the other hand, the Data-Need Fit as a conceptual basis for the established business model innovation process according to Osterwalder, Pigneur, Bernarda & Smith (2014). Applied in a case study, the Data Canvas proved simple to use. Integrated into a service design process, it may help companies to leverage data as a resource in business model innovation.

Keywords: Big Data, Business Modeling, Business Model Innovation, Service Design, Data Canvas, Data-Need Fit

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Katrin Mathis, Felix Köbler
Title:
Data-Need Fit – Towards Data-Driven Business Model Innovation
References:

Bettencourt, L., Lusch, R. & Vargo, S. 2014. A service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage. California Management Review, Vol. 57, 1, 44-66.


BITKOM. 2012. Big Data im Praxiseinsatz – Szenarien, Beispiele, Effekte. Leitfaden. http://www.bitkom.org/files/documents/BITKOM_LF_big_data_2012_online%281%29.pdf (accessed 30 October 2014).


Christensen, C., Anthony, S., Berstell, G. & Nitterhouse, D. 2007. Finding the Right Job for Your Product, MIT Sloan Management Review, Vol. 48, 3, 38-47.


Grönroos, C. 2006. Adopting a Service Logic for Marketing. Marketing Theory, 6, 317-333.


Grönroos, C. & Gummerus, J. 2014. The Service Revolution and its Marketing Implications: Service Logic vs Service-dominant Logic. Managing Service Quality, Vol. 22, 1, 5-22.


Hartmann, P., Zaki, M., Feldmann, N. & Neely, A. 2014. Big Data for Big Business? A Taxonomy of Data-Driven Business Models used by Start-up Firms. Cambridge Service Alliance.


LĂĽftenegger, E. 2014. Service-dominant business design. PhD Thesis. Beta Research School for Operations Management and Logistics.


Maglio, P. & Spohrer, J. 2008. Fundamentals of service science. Journal of the Academy of Marketing Science, 36, 18-20.


March, S. & Smith, G. 1995. Design and natural science research on information technology.Decision Support Systems, 15, 251-266.


Maurya, A. 2012. Running Lean: Iterate from Plan A to a Plan that Works. Sebastopol, USA: O’Reilly.


Ojasalo, K. & Ojasalo, J. 2015. Adapting Business Model Thinking to Service Logic: An Empirical Study on Developing a Service Design Tool. In Gummerus, J. & von Koskull, C. (eds.) The Nordic School – Service Marketing and Management for the Future.


Helsinki, Finland: CERS, Hanken School of Economics, 309–333.


Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation. A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, United States: John Wiley & Sons.


Osterwalder, A., Pigneur, Y., Bernarda, G. & Smith, A. 2014. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken, United States: John Wiley & Sons.


Prahalad C. & Ramaswamy, V. 2004. The Future of Competition. Co-Creating Unique Value with Customers. Boston, United States: Harvard Business School Press.


Ries, E. 2011. The Lean Startup. How Constant Innovation Creates Radically Successful Businesses. London, United Kingdom: Penguin Portfolio.


Sarasvathy, S. 2001. Causation and effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency. The Academy of Management Review, Vol. 26, 2, 243-264.


Stickdorn, M. & Schneider, J. 2010. This is Service Design Thinking. Amsterdam, Netherlands: BIS Publishers. 2nd edition.


Ulwick, A. & Bettencourt, L. 2008. Giving Customers A Fair Hearing. MITSloan Management Review, Vol. 49, 3, 62-68.


Vargo, S. & Lusch, R. 2004. Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68, 1-17.


Vargo, S., Maglio, P. & Akaka, M. 2008. On value and value co-creation: A service systems and service logic perspective. European Management Journal, 26, 145–152.


Vargo, S. & Lusch, R. 2011. It’s all B2B…and beyond: Toward a systems perspective of the market. Industrial Marketing Management, 40, 181-187.


Zolnowski, A. & Böhmann, T. 2011. Business modeling for services: Current state and research perspectives. AMCIS 2011 Proceedings – All Submissions. Paper 394.


Zolnowski, A., Semmann, M. & Böhmann, T. 2011. Introducing a Co-Creation Perspective to Service Business Models. Enterprise Modelling and Information Systems Architectures (EMISA), 243-248.

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Katrin Mathis, Felix Köbler
Title:
Data-Need Fit – Towards Data-Driven Business Model Innovation
Note: the following are taken directly from CrossRef
Citations:
No citations available at the moment


Responsible for this page: Peter Berkesand
Last updated: 2017-02-21