Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Facilitating Service Interactions with Design Games
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Title:
Facilitating Service Interactions with Design Games
Author:
Zagros Hatami: Aalto University School of Arts, Design and Architecture, Helsinki, Finland Tuuli Mattelmäki: Aalto University School of Arts, Design and Architecture, Helsinki, Finland
Download:
Full text (pdf)
Year:
2016
Conference:
Service Design Geographies. Proceedings of the ServDes.2016 Conference
Issue:
125
Article no.:
027
Pages:
327-338
No. of pages:
12
Publication type:
Abstract and Fulltext
Published:
2016-05-17
ISBN:
978-91-7685-738-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press, Linköpings universitet


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It is argued that design for service aims at creating an ‚Äúaction platform‚ÄĚ for service interactions to occur. Service research in the field of marketing, especially the perspective offered by Service Logic, highlights the importance of service interactions in facilitation of value creation processes of customers. Recent perspectives in the field of design, similarly, recognize the importance of user contributions during the use of an offering arguing for the completion of design by the user in-use. Therefore, this paper recognizes two modes of design in-use: co-design in-use and independent design in-use. Focusing on co-design in-use, this paper recognizes service interactions as a platform for co-design in-use. Further, it examines the facilitation of such interactions with design games through the presentation of two case examples focused on coaching service offerings. Co-design in-use differs from co-design events before use as it involves the actual users of an offering in absense of professional designers.

Keywords: service interaction, co-creation of value, design games, co-design in-use

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Zagros Hatami, Tuuli Mattelmäki
Title:
Facilitating Service Interactions with Design Games
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Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Zagros Hatami, Tuuli Mattelmäki
Title:
Facilitating Service Interactions with Design Games
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