Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Service Dominant Logic. Changing Perspective, Revising the Toolbox
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Service Dominant Logic. Changing Perspective, Revising the Toolbox
Nicola Morelli: Aalborg University Copenhagen, Copenhagen, Denmark Amalia de Götzen: Aalborg University Copenhagen, Copenhagen, Denmark
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Service Design Geographies. Proceedings of the ServDes.2016 Conference
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Linköping University Electronic Press, Linköpings universitet

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This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designers’ role in the value-creation process and the consequent necessary revision of his own toolbox.

Keywords: Service Dominant Logic, infrastructuring, service design toolbox, prototyping

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Nicola Morelli, Amalia de Götzen
Service Dominant Logic. Changing Perspective, Revising the Toolbox

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Service Design Geographies. Proceedings of the ServDes.2016 Conference

Nicola Morelli, Amalia de Götzen
Service Dominant Logic. Changing Perspective, Revising the Toolbox
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