Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Service Dominant Logic. Changing Perspective, Revising the Toolbox
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Title:
Service Dominant Logic. Changing Perspective, Revising the Toolbox
Author:
Nicola Morelli: Aalborg University Copenhagen, Copenhagen, Denmark Amalia de Götzen: Aalborg University Copenhagen, Copenhagen, Denmark
Download:
Full text (pdf)
Year:
2016
Conference:
Service Design Geographies. Proceedings of the ServDes.2016 Conference
Issue:
125
Article no.:
011
Pages:
132-142
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2016-05-17
ISBN:
978-91-7685-738-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press, Linköpings universitet


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This paper analyses the perspective shift that has happened in service design practice with the introduction of the Service Dominant Logic. Three different levels of design action are presented with their methodological implications. In the fluid context where diffuse design, expert design and strategic design take place, relevant case studies are shortly presented in order to describe the designers’ role in the value-creation process and the consequent necessary revision of his own toolbox.

Keywords: Service Dominant Logic, infrastructuring, service design toolbox, prototyping

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Nicola Morelli, Amalia de Götzen
Title:
Service Dominant Logic. Changing Perspective, Revising the Toolbox
References:

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Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Nicola Morelli, Amalia de Götzen
Title:
Service Dominant Logic. Changing Perspective, Revising the Toolbox
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