Article | Service Design Geographies. Proceedings of the ServDes.2016 Conference | Design-Driven Service Innovation: A Method to Change the Meaning of a Service
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Title:
Design-Driven Service Innovation: A Method to Change the Meaning of a Service
Author:
Masanao Takeyama: Keio University, Tokyo Japan Kahoru Tsukui: Keio University, Tokyo Japan Hiroshi Yamaguchi: Keio University, Tokyo Japan Kanako Matsuo: Keio University, Tokyo Japan
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Full text (pdf)
Year:
2016
Conference:
Service Design Geographies. Proceedings of the ServDes.2016 Conference
Issue:
125
Article no.:
005
Pages:
53-64
No. of pages:
12
Publication type:
Abstract and Fulltext
Published:
2016-05-17
ISBN:
978-91-7685-738-0
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press, Linköpings universitet


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This research develops a method called design-driven service innovation (DDSI) by incorporating the approach of design-driven innovation (Verganti 2009) into service design for promoting the radical innovation in the meaning of a service. In particular, it provides a guideline to reframe the context in which a targeted service is used, and also techniques to explore the new meaning of the service by blending the primary context of service usage with different contexts that satisfy the essential property of key interpreter’s unique vision. By demonstrating how the method facilitates the process of design-driven innovation, this paper clarifies the benefits of focusing on the meaning and context of a service for service design and innovation.

Keywords: design-driven innovation, meaning of a service, context, service innovation

Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Masanao Takeyama, Kahoru Tsukui, Hiroshi Yamaguchi, Kanako Matsuo
Title:
Design-Driven Service Innovation: A Method to Change the Meaning of a Service
References:

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Service Design Geographies. Proceedings of the ServDes.2016 Conference

Author:
Masanao Takeyama, Kahoru Tsukui, Hiroshi Yamaguchi, Kanako Matsuo
Title:
Design-Driven Service Innovation: A Method to Change the Meaning of a Service
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Last updated: 2017-02-21