Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | A Study on the Impression of Package Designs Featuring Woodgrain Printing
Göm menyn

Title:
A Study on the Impression of Package Designs Featuring Woodgrain Printing
Author:
Hiroki Sato: Chiba Institute of Technology, Japan
Download:
Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
125
Pages:
1495-1507
No. of pages:
13
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


Export in BibTex, RIS or text

This study sought to examine the impression of product package designs featuring woodgrain printing through experiments and to find out impression differences they give depending on their patterns and printing methods. In particular; it focused on the “authentic” impression of the woodgrain patterns. The experiment used 15 samples with different combination of sheets with various woodgrain patterns or printing methods; shapes (box package); different pattern directions; etc. 100 male and female participants aging from 20s to 70s evaluated their impressions from the viewpoint of three evaluation items; “high-class”; “beautiful”; and “authentic”; through paired comparison tests. The test results were then put to the analytic hierarchy process and interval analytic hierarchy process. The analyses clarified the following features:

  1. The woodgrain patterns printed with the new printing method obtained high score in the “authentic” and overall evaluations;
  2. Different age groups and genders demonstrated different evaluation tendencies in assessing the “beautiful” and “high-class” features;
  3. No significant difference was observed between the evaluations for sheets and boxes;
  4. As for the printing method for the box side; participants found it more authentic-looking when the pattern on the top seamlessly continues to the side.
  5. The “high-class” evaluation item was found to be prioritized above the “beauty” and “authenticity”.


Keywords: Package Design; Woodgrain; Impression; authenticity

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Hiroki Sato
Title:
A Study on the Impression of Package Designs Featuring Woodgrain Printing
References:

Lin; S. Y.; & Yen; J. (2011). Primary Study on Influence of Food Packaging Design Benefits on Brand Association from Consumers’; Proceedings of IASDR 2011; the 4th World Conference on Design Research [CD ROM]. Delft; Netherlands: Delft University of Technology.


Chou; M. C.; A.; Lin; Y. J.; & Wu; S. Y. (2013). Design of Marketed Drinks Packaging from the Perspective of Designers; Proceedings of IASDR 2013; 5th International Congress of International Association of Design Research [USB ROM]. Tokyo; Japan: Shibaura Institute of Technology.


Chou; J. S.; So; M.J.; Koyama; S.; & Hibino; H.; (2010). The Evaluation of the Package Design Using Eye-tracker and Change-blindness Paradigm –A Case Study of Packages of Japanese Canned Coffee Beverages: Bulletin of Japanese Society for the Science of Design; Vol.57; No.3; 61-68.


Hashida; Y.; & Uetake; T. (2013). Usefulness of Saliency Map to Analyze Package Designs: Senshu Management Journal; Vol.3; No.1; 15-25.


Inoue; K.; (2010). Introduction to investigation analysis by excel. Tokyo; Japan: Kaibundo. Tone; K.; (1986). Game feeling decision-making method. Tokyo; Japan: JUSE press.


Tanaka. H.; Entani; T.; Sugihara; K.; Inoue; K.; (2011). Evaluation and determination by interval analysis. Tokyo; Japan: Kaibundo.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Hiroki Sato
Title:
A Study on the Impression of Package Designs Featuring Woodgrain Printing
Note: the following are taken directly from CrossRef
Citations:
No citations available at the moment


Responsible for this page: Peter Berkesand
Last updated: 2017-02-21