- The woodgrain patterns printed with the new printing method obtained high score in the “authentic” and overall evaluations;
- Different age groups and genders demonstrated different evaluation tendencies in assessing the “beautiful” and “high-class” features;
- No significant difference was observed between the evaluations for sheets and boxes;
- As for the printing method for the box side; participants found it more authentic-looking when the pattern on the top seamlessly continues to the side.
- The “high-class” evaluation item was found to be prioritized above the “beauty” and “authenticity”.
Keywords: Package Design; Woodgrain; Impression; authenticity
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