Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings Link�ping University Electronic Press Conference Proceedings
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Title:
Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings
Author:
Masaaki Koyama: AIWA Advertisement Co., Ltd.,Tokyo, Japan Yuki Takahashi: AIWA Advertisement Co., Ltd.,Tokyo, Japan Hisao Shiizuka: Kogakuin University, Tokyo, Japan/Fuzzy Logic Systems Institute (FLIS), Fukuoka, Japan
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Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
116
Pages:
1397-1406
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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This paper presents an evaluation of the effect on viewer recognition of viewing at an angle a sign with arrow markings. Focusing on the case in which a sign at an intersection is marked with an arrow pointing in the direction of a given destination; this paper (a) investigates; using linear transformation; how to represent such an arrow in a manner which ensures that drivers follow the proper direction; even when the arrow is viewed from different angles; and (b) proposes a specific approach to representing such an arrow. It has been shown that the direction and magnification of a given arrow marking are important factors in the recognition of the proper direction on the part of observers.

Keywords: Evaluation; viewer recognition; sign; arrow marking.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Masaaki Koyama, Yuki Takahashi, Hisao Shiizuka
Title:
Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings
References:

Masaaki Koyama (2012). Stores choosing customers are favored by customers - Stories of six stores reborn to be profitable stores with signs; Nikkei BP (in Japanese).

Masaaki Koyama; Yuki Takahashi and Hisao Shiizuka (2013). Analysis and Evaluation of the Sign by Deviation Value – Proposal of the Sign Deviation Value for Improving Custpmer Satisfaction – Transactions of Japan Society of Kansei Engineering; Vol.12; No.1 (pp.193-205).

A Guide to Road Structure; 2011.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Masaaki Koyama, Yuki Takahashi, Hisao Shiizuka
Title:
Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings
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Last updated: 2018-9-11