Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings
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Title:
Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings
Author:
Masaaki Koyama: AIWA Advertisement Co., Ltd.,Tokyo, Japan Yuki Takahashi: AIWA Advertisement Co., Ltd.,Tokyo, Japan Hisao Shiizuka: Kogakuin University, Tokyo, Japan/Fuzzy Logic Systems Institute (FLIS), Fukuoka, Japan
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Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
116
Pages:
1397-1406
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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This paper presents an evaluation of the effect on viewer recognition of viewing at an angle a sign with arrow markings. Focusing on the case in which a sign at an intersection is marked with an arrow pointing in the direction of a given destination; this paper (a) investigates; using linear transformation; how to represent such an arrow in a manner which ensures that drivers follow the proper direction; even when the arrow is viewed from different angles; and (b) proposes a specific approach to representing such an arrow. It has been shown that the direction and magnification of a given arrow marking are important factors in the recognition of the proper direction on the part of observers.

Keywords: Evaluation; viewer recognition; sign; arrow marking.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Masaaki Koyama, Yuki Takahashi, Hisao Shiizuka
Title:
Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings
References:

Masaaki Koyama (2012). Stores choosing customers are favored by customers - Stories of six stores reborn to be profitable stores with signs; Nikkei BP (in Japanese).

Masaaki Koyama; Yuki Takahashi and Hisao Shiizuka (2013). Analysis and Evaluation of the Sign by Deviation Value ‚Äď Proposal of the Sign Deviation Value for Improving Custpmer Satisfaction ‚Äď Transactions of Japan Society of Kansei Engineering; Vol.12; No.1 (pp.193-205).

A Guide to Road Structure; 2011.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Masaaki Koyama, Yuki Takahashi, Hisao Shiizuka
Title:
Evaluation of the Effect on Viewer Recognition of Viewing at an Angle a Sign with Arrow Markings
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