Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Understanding Customers’ Affective Needs with Linguistic Summarization Link�ping University Electronic Press Conference Proceedings
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Title:
Understanding Customers’ Affective Needs with Linguistic Summarization
Author:
Fatih Emre Boran: Department of Industrial Engineering, Faculty of Engineering, Gazi University, Ankara, Turkey Burak Efe: Department of Industrial Engineering, Faculty of Engineering and Architecture, Necmettin Erbakan University, Konya, Turkey Diyar Akay: Department of Industrial Engineering, Faculty of Engineering, Gazi University, Ankara, Turkey Brian Henson: School of Mechanical Engineering, University of Leeds, Leeds, UK
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Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
103
Pages:
1235-1245
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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To increase the chance of launching a successful product into market; it is essential to satisfy customers’ affective needs during the product design stage. However; understanding customers’ affective needs is very difficult task and product designers might misunderstand the customers’ affective needs. In this study; linguistic summarization with fuzzy set is used to present customers’ affective needs with natural language statements which could be easily understood by human beings. The relations between customers’ affective needs and product design elements are represented by type-I and type-II fuzzy quantified sentences. To illustrate the applicability of the linguistic summarization with fuzzy set in translating customers’ affective needs to natural language statements; a case study is conducted on mobile phone design. The results indicate that the linguistic summarization with fuzzy set can be a useful tool to assist designers to create products satisfying affective needs of customers.

Keywords: Affective Design; Linguistic Summarization; Fuzzy Sets

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Fatih Emre Boran, Burak Efe, Diyar Akay, Brian Henson
Title:
Understanding Customers’ Affective Needs with Linguistic Summarization
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KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Fatih Emre Boran, Burak Efe, Diyar Akay, Brian Henson
Title:
Understanding Customers’ Affective Needs with Linguistic Summarization
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