While the experience value concept was utilized as a tool for analyses of existing successful products; it is also thought crucial for creating successful products by theoretically conferring sensibility value upon them. Therefore; we investigated methods by which products’ success rates could be raised by incorporating this concept of experience value into the IGNIS Nature series manufactured and sold by the ALBION Co.; Ltd. Here; ALBION’ Shirakami Laboratory adopted a value-added approach towards products by forming a framework for the same with plant extract compounds from various species of privately cultivated herbs. The result was an increase in sales volume.
Keywords: Experience value; Cosmetic
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
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