Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Kansei and Iranian Cultural Challenges; The use of Traditional Motifs in Design
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Title:
Kansei and Iranian Cultural Challenges; The use of Traditional Motifs in Design
Author:
Negin Yashmi: University of Tehran, Iran Maryam Bahoosh Sabet: University of Science and Technology, Iran Hamid Amouzad khalili: Polytechnic of Torino, Italy Behnaz Hatami Hatami Dizgah: University of Science and Technology, Iran Sepideh Behmaram: University of Science and Technology, Iran, Maryam Fariborz: University of Science and Technology, Iran Jalal Yashmi: Shahid Beheshti University, Iran
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Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
096
Pages:
1147-1153
No. of pages:
7
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Often customers make their purchase decision based on price; quality and functionality of the product. Sometimes the decision is influenced by the perceived value; which is always subjective and emotion-driven. In order to ensure successful launch of a product; it is extremely important to predict the perceived value of design alternatives systematically based on the common language understood by both target users and designers. It was believed that human verbal expression could not be quantified with absolute values and should be more adequately interpreted. Kansei is a method which does this interpretation. This cross-sectional study was done based on Kansei method and it consists of three stages: First; through newspapers; magazines; web pages; users; interviews and other related sources Kansei words were collected; and four different motifs were tested on the product which is car. One of these samples has been designed with Iranian motifs. A focus group was invited to identify the essential elements that influence the perceived value of product. Third; the perception differences of sample products were conducted to verify the validity of culture index. The findings of this study demonstrated that culture was effective for decision making in product design.

Keywords: Kansei; design; traditional Motifs; culture; user behavior.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Negin Yashmi, Maryam Bahoosh Sabet, Hamid Amouzad khalili, Behnaz Hatami Hatami Dizgah, Sepideh Behmaram, Maryam Fariborz, Jalal Yashmi
Title:
Kansei and Iranian Cultural Challenges; The use of Traditional Motifs in Design
References:

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KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Negin Yashmi, Maryam Bahoosh Sabet, Hamid Amouzad khalili, Behnaz Hatami Hatami Dizgah, Sepideh Behmaram, Maryam Fariborz, Jalal Yashmi
Title:
Kansei and Iranian Cultural Challenges; The use of Traditional Motifs in Design
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