Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Study on Cultural Differences of Users’ Perception towards Shape Characteristics
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Title:
Study on Cultural Differences of Users’ Perception towards Shape Characteristics
Author:
Weihu Lu: School of Mechanical and Electrical Engineering, Nanjing University of Aeronautics and Astronautics, China Vanja Čok: LECAD Laboratory, Faculty of Mechanical Engineering, University of Ljubljana, Slovenia Rupeng Zhu: School of Mechanical and Electrical Engineering, Nanjing University of Aeronautics and Astronautics, China
Download:
Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
095
Pages:
1135-1146
No. of pages:
12
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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In the recent marketplace; it’s necessary but no longer sufficient to offer a good functioning product. The emotional quality of products plays an important role for differential advantage. Particularly; globalized markets mean more intense competition than ever before. Understanding the users’ real emotional needs in different cultures is becoming a key strategy for the adaptation of products in overseas market. This proposed study elicits insights on cultural differences between European and Asian values and investigates how these affect user’s reaction to designed products. Two experimental studies of products’ emotional quality are carried out on European and Asian participants via Semantic Differential Method: one case is conducted with the shape contours (pellet burners) represented by Europeans and South Asians (Indian) respectively for the investigation of their shape preferences; another case is organized with prototype model defined with geometrical design attributes (eyeglasses frames) represented by Europeans and East Asians (Chinese) respectively in order to reveal the structure of shape meaning comprehension. After conducting statistical analysis; the result of this study helps to improve user satisfaction both within national and overseas markets. It’s useful for designers to identify and emphasize these shape features of new products which will stimulate the positive responses to required user preferences.

Keywords: Cultural differences; Kansei Engineering; Semantic Differential Method; shape.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Weihu Lu, Vanja Čok, Rupeng Zhu
Title:
Study on Cultural Differences of Users’ Perception towards Shape Characteristics
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KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Weihu Lu, Vanja Čok, Rupeng Zhu
Title:
Study on Cultural Differences of Users’ Perception towards Shape Characteristics
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