The â€śFortune Chickenâ€ť product has taken place of live chicken in the wedding ritual of today as society continues to evolve. It is for display as well as for reproduction; in another words; it is in between abstract and figurative; performance reproduction with the body. This study experimentally designs identical stuffed â€śFortune Chickenâ€ť with different colors in order to explore diverse effects in communication of aesthetic imagery. In this way; the â€śLead the way Chickenâ€ť product is able to interpret the principles of Chinese art aesthetic which are â€śendless wordsâ€ť; â€ślivelyâ€ť and â€śGodlikeâ€ť. In this study; the image scale is used to measure different colors and aesthetic imagery. Primitively; some common â€śFortune Chickenâ€ť product samples were used to analyze the application of fabric; afterward; seven designs of â€śFortune Chickenâ€ť were created so as to allow customers and manufacturers have better understanding of the feeling that the fiber cloth made â€śFortune Chickenâ€ť can bring.
The study aims at creating products for various consumers by combining dissimilar colors of fiber cloth with â€śFortune Chickenâ€ť goods in order to achieve the new aesthetic concept. Furthermore; this elevates the interest of customers in purchasing the fabric â€śFortune Chicken.â€ť In the long run; this is expected to become a symbolic wedding gift in Taiwan. the study also discovers the difference between the designers and the subjects towards the sense of style; in the meantime; the study learns that based on aesthetic imagery; color red; blue with the design of big peony tend to be more popular in Taiwanâ€™s wedding ceremony. The outcome of this study can be used as a reference for further production and design of â€śFortune Chickenâ€ť moreover the new â€śFortune Chickenâ€ť product can be the best gift in this constant merging; renovating and pervading Chinese wedding culture.
Keywords: Fortune Chicken; Aesthetic Imagery; Cultural Merchandise
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; LinkĂ¶ping; Sweden; June 11-13
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