Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | A Study on the Image of Wedding Gift Fortune Chicken Link�ping University Electronic Press Conference Proceedings
Göm menyn

Title:
A Study on the Image of Wedding Gift Fortune Chicken
Author:
Ming-Chyuan Ho: Graduate Institute of Design, NYUST, Taiwan Shi-Mei Huang: Graduate Institute of Design, NYUST, Taiwan
Download:
Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
083
Pages:
987-1006
No. of pages:
20
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


Export in BibTex, RIS or text

In the wedding ritual of Chinese culture; “Fortune Chicken” plays a major role in Han Ethnicity. As the time passes; the old way of wedding practices have evolved into a sign which is more visual based in order to be utilized as a means to disperse knowledge and here comes the ultimate product of “Fortune Chicken”. By using the homophone of the word “chicken” in Taiwanese language which resembles the phonic of “settle down” in Taiwanese; it can be a medium of nonverbal communication between parents and offspring as well as to achieve the purpose of sending out parents’ blessing to their children. This piece of work not only pursues the perfection of its design; but also seeks the significance of the design.

The “Fortune Chicken” product has taken place of live chicken in the wedding ritual of today as society continues to evolve. It is for display as well as for reproduction; in another words; it is in between abstract and figurative; performance reproduction with the body. This study experimentally designs identical stuffed “Fortune Chicken” with different colors in order to explore diverse effects in communication of aesthetic imagery. In this way; the “Lead the way Chicken” product is able to interpret the principles of Chinese art aesthetic which are “endless words”; “lively” and “Godlike”. In this study; the image scale is used to measure different colors and aesthetic imagery. Primitively; some common “Fortune Chicken” product samples were used to analyze the application of fabric; afterward; seven designs of “Fortune Chicken” were created so as to allow customers and manufacturers have better understanding of the feeling that the fiber cloth made “Fortune Chicken” can bring.

The study aims at creating products for various consumers by combining dissimilar colors of fiber cloth with “Fortune Chicken” goods in order to achieve the new aesthetic concept. Furthermore; this elevates the interest of customers in purchasing the fabric “Fortune Chicken.” In the long run; this is expected to become a symbolic wedding gift in Taiwan. the study also discovers the difference between the designers and the subjects towards the sense of style; in the meantime; the study learns that based on aesthetic imagery; color red; blue with the design of big peony tend to be more popular in Taiwan’s wedding ceremony. The outcome of this study can be used as a reference for further production and design of “Fortune Chicken” moreover the new “Fortune Chicken” product can be the best gift in this constant merging; renovating and pervading Chinese wedding culture.

Keywords: Fortune Chicken; Aesthetic Imagery; Cultural Merchandise

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Ming-Chyuan Ho, Shi-Mei Huang
Title:
A Study on the Image of Wedding Gift Fortune Chicken
References:

Chen; R. W. (2005); Adorno’s Aesthetic Theory; Rive Gauche Publishing; Taipei County; p. 96.

Chiang; S. (2006); Introduction to Art; Taiwan Prentice Hall Corporation publisher; Taipei; pp. 21.

Chiu; Q. C. (1883); On Beauty and Beauty; Dongmei Press publisher; Taipei; pp. 4-227.

Ho; M. C. (2004); The research of Kansei Engineering applied to composite integrated product development; Sub-program A: The study in the interaction between vibration sense and other sensory (II) (NSC Research Report). Yunlin County Douliou: Yunlin University of Science and Technology Institute of Design.

Lee; Y. E. et al.(2009); Kansei Engineering; Ocean Press publisher; Beijing; pg 23-116.

Li; H. Z. (1996); Aesthetic Glossary; Sang-Ming publisher; Taipei; pp. 750-764.

Li; H. Z. (1984); Aesthetic History; Valley Wing Publishing; Taipei; pp. 18-122.

Li; H. Z. (1999); Asian Aesthetic; Sang-Ming publisher; Taipei; p. 31.

Li; H. Z. (2001); Four Lectures on Aesthetic; Sang-Ming publisher; Taipei; p. 63.

Lin; C. H. (2002); Consumer Behavior; Outwit Culture Ltd. publisher Taipei; pg 107-183.

Lu; C. F. (1993); Modeling Principles; Lion Book Co. Ltd. publisher; Taipei; pp. 49-174.

Oh; Z. Z. (1998); From Construction to Deconstruction; Ali Press publisher; Taipei; pp. 143-147.

Yang; D. C. (1996); Deconstruction; Ali Press publisher; Taipei; pp. 18-132.

Yang; Y. F. (2011); Narrative Design Aesthetics; All-Asian Publisher; New Taipei City; pp. 19-258.

Ye; L. (1993); Modern Aesthetic System; Shuling Publishing Ltd.; Taipei; pp. 19-114.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Ming-Chyuan Ho, Shi-Mei Huang
Title:
A Study on the Image of Wedding Gift Fortune Chicken
Note: the following are taken directly from CrossRef
Citations:
No citations available at the moment


Responsible for this page: Peter Berkesand
Last updated: 2018-9-11