The “Fortune Chicken” product has taken place of live chicken in the wedding ritual of today as society continues to evolve. It is for display as well as for reproduction; in another words; it is in between abstract and figurative; performance reproduction with the body. This study experimentally designs identical stuffed “Fortune Chicken” with different colors in order to explore diverse effects in communication of aesthetic imagery. In this way; the “Lead the way Chicken” product is able to interpret the principles of Chinese art aesthetic which are “endless words”; “lively” and “Godlike”. In this study; the image scale is used to measure different colors and aesthetic imagery. Primitively; some common “Fortune Chicken” product samples were used to analyze the application of fabric; afterward; seven designs of “Fortune Chicken” were created so as to allow customers and manufacturers have better understanding of the feeling that the fiber cloth made “Fortune Chicken” can bring.
The study aims at creating products for various consumers by combining dissimilar colors of fiber cloth with “Fortune Chicken” goods in order to achieve the new aesthetic concept. Furthermore; this elevates the interest of customers in purchasing the fabric “Fortune Chicken.” In the long run; this is expected to become a symbolic wedding gift in Taiwan. the study also discovers the difference between the designers and the subjects towards the sense of style; in the meantime; the study learns that based on aesthetic imagery; color red; blue with the design of big peony tend to be more popular in Taiwan’s wedding ceremony. The outcome of this study can be used as a reference for further production and design of “Fortune Chicken” moreover the new “Fortune Chicken” product can be the best gift in this constant merging; renovating and pervading Chinese wedding culture.
Keywords: Fortune Chicken; Aesthetic Imagery; Cultural Merchandise
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
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