Since the LCD back cover is the most important part to demonstrate the product and brand images; this research would use Laptop LCD Back Cover as example to discuss about it. However; considering that the selections of material are mostly limited to aluminum and ABS plastic when manufacturing the back cover since the company has to consider about the processing cost of the chosen material and the cooling of the LCD module. Moreover; the use of the material will directly affect the color that consumer see. Thus; in the discussing of visual perception; this study merges the features of material with color and discusses the color and surface texture issues only. In this study we used in-depth interview visit six subjects; 3males and 3 females. After the visit would generalize the interactions between textures and colors.
Keywords: Emotion; Color; Texture; laptop; LCD back cover
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