Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | OCC Model: Application and Comparison to the Dimensional Model of Emotion Link�ping University Electronic Press Conference Proceedings
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Title:
OCC Model: Application and Comparison to the Dimensional Model of Emotion
Author:
Naseem Ahmadpour: Department of Mathematics and Industrial Engineering, Polytechnique Montråal, Canada
Download:
Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
051
Pages:
607-617
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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This paper presents a review and comparison between the model of cognitive structure of emotions (also known as OCC) and the dimensional circumplex of core affect for consumer products. The numbers of emotion types in each emotion group of OCC is compared and associated to those of circumplex of product emotion. Prospect-based group represents the highest number of emotions in the circumplex followed by well-being; Fortune-of-others; and well-being/attribution-compound group. Considering that the addressed circumplex originally targeted emotions generated by products’ appearances and the prominent presence of prospect-based and well-being emotions on the circumplex; it is concluded that people judge the personal benefits of using products (consequences of events for self; in OCC terms) by their appearance. That is also confirmed by the eminent representation of attraction emotions on the circumplex; demonstrating the effect of visual aesthetics (as a product aspect) on attraction. Some of the differences between the two models were also established. It is asserted that OCC model uncovers the antecedents of emotions subscribing to the adapting function of emotions as a coping mechanism with the world while dimensional model is concerned with describing the nature of emotions and their dimensions. The significance of each model for the design practice is therefore determined by the design purpose in addressing emotions and the context of use.

Keywords: Emotion; OCC model; Circumplex of core affect; dimensional model

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Naseem Ahmadpour
Title:
OCC Model: Application and Comparison to the Dimensional Model of Emotion
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KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Naseem Ahmadpour
Title:
OCC Model: Application and Comparison to the Dimensional Model of Emotion
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