Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Salability of Chinese Apparel in Japanese Department Stores
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Title:
Salability of Chinese Apparel in Japanese Department Stores
Author:
Masayuki Takatera: Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Japan KyoungOk Kim: Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Japan Chunhong Zhu: Interdisciplinary Graduate School of Science and Technology, Shinshu University, Japan Tsuyoshi Otani: Faculty of Textile Science and Technology, Shinshu University, Japan
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Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
046
Pages:
555-565
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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To better understand the reasons for the salability of clothing now designed and sold in China and Japan; we asked Japanese experts to evaluate Chinese and Japanese brands of clothing currently for sale in the Japanese market. Ten items of Chinese brand clothing (two dresses; eight jackets) were purchased for evaluation from a department store in Beijing; and five Japanese brand jackets were purchased for evaluation from a department store in Tokyo. Seven Japanese apparel experts then evaluated all of the items; the experts were not informed of the clothing specifications. The items were evaluated on the basis of 1) material(s); 2) color(s); 3) silhouette; 4) design emphasis point(s); 5) designer ability; 6) pattern maker ability; and 7) sewing finish. Five of the Chinese clothing samples were judged as impossible to sell in Japanese department stores primarily because the sewing quality was incompatible with Japanese requirements; the designs were outdated; and the materials were of low quality. However; the other five Chinese clothing samples received high evaluations of salability in Japan on the basis of design and sewing quality. However; even for those samples evaluated as well designed; it was found that their salability in Japan could be improved through increased cooperation among designers; pattern makers; and production factories; and additionally; through improved sewing skills. The results of this study will help Chinese and Japanese apparel makers improve the salability of their clothing in both of those countries.

Keywords: Chinese Apparel; Japanese Apparel; Clothing Evaluation; Salability.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Masayuki Takatera, KyoungOk Kim, Chunhong Zhu, Tsuyoshi Otani
Title:
Salability of Chinese Apparel in Japanese Department Stores
References:

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KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Masayuki Takatera, KyoungOk Kim, Chunhong Zhu, Tsuyoshi Otani
Title:
Salability of Chinese Apparel in Japanese Department Stores
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