Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Comparison of Clothing Evaluations by Japanese and Chinese Experts Link�ping University Electronic Press Conference Proceedings
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Title:
Comparison of Clothing Evaluations by Japanese and Chinese Experts
Author:
KyoungOk Kim: Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Japan Masayuki Takatera: Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Japan Chunhong Zhu: Interdisciplinary Graduate School of Science and Technology, Shinshu University, Japan Tsuyoshi Otani: Faculty of Textile Science and Technology, Shinshu University, Japan
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Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
045
Pages:
545-554
No. of pages:
10
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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The salability in Japan of clothes designed and sold in China was evaluated by experts from both countries. The salability of clothes designed and sold in Japan was also investigated. Five Japanese jackets were purchased for evaluation from a department store in Tokyo; and 10 items of Chinese clothing (two dresses and eight jackets) were purchased for evaluation from a department store in Beijing. Seven Japanese apparel experts (two university professors; two designers; a pattern maker; and two merchandisers) and 10 Chinese apparel experts (eight university professors; an art director; and a designer) evaluated the clothing items. The experts were not informed of the item specifications; including price; brand; materials; and country of manufacture. The sample items were evaluated on the basis of their 1) materials; 2) colors; 3) silhouette; 4) design emphasis points; 5) designer ability; 6) pattern maker ability; and 7) sewing finish. Each point of evaluation was scored on a 0–2 or 0–3-point scale. Evaluators were required to specify the reason for each score they gave. Points were accumulated to give a general score. We found that Japanese experts focused on general design and sewing finish; while Chinese experts considered more general design points. Materials and sewing finish were evaluated independently of general design points. Thus; our results indicate that clothing is evaluated differently in Japan and China. We conclude that it is necessary to consider the respective evaluation points used in each country as we pursue globalization.

Keywords: Chinese Apparel; Japanese Apparel; Clothing Evaluation; Apparel Expert.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
KyoungOk Kim, Masayuki Takatera, Chunhong Zhu, Tsuyoshi Otani
Title:
Comparison of Clothing Evaluations by Japanese and Chinese Experts
References:
No references available

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
KyoungOk Kim, Masayuki Takatera, Chunhong Zhu, Tsuyoshi Otani
Title:
Comparison of Clothing Evaluations by Japanese and Chinese Experts
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