Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Designing Watch by Using Semiotics Approaches
Göm menyn

Title:
Designing Watch by Using Semiotics Approaches
Author:
Nasser Koleini Mamaghani: Department of Industrial Design, School of Architecture and Environmental Design, Iran University of Science & Technology, Iran Azadeh Dalir: School of Architecture and Environmental Design, Iran University of Science & Technology, Iran Behzad Soleimani: Department of Industrial Design, Faculty of Art, Alzahra University, Iran
Download:
Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
043
Pages:
527-533
No. of pages:
7
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


Export in BibTex, RIS or text

Today industrial design is one of the most important pervasive components of design which covers many various field of activity. In the process of product design; understanding the impression of a whole design target is an essential issue. When a consumer is faced with an interactive product or interface; the designer need to have a thorough knowledge of the use of semiotics when attempting to convey feeling and emotions to the consumer. Designer work towards a product to be achieved with the help of representations of semiotic means; used according to identifiable aesthetic; criteria and cultural factors. In this area; Kansei engineering technique are being successfully applies in consumer product design. A Kansei engineering study applied to watch (as a case study) with especial attention in the selection of semiotics is presented. This study used most frequently selected kind of watch (from view point of shapes; sizes; colors; and material) which has been chosen by customers. Ten type of watches and total of twenty opposite Kansei words were used in the experiments. One hundred participants were asked to measure the intensity level of feeling using semantic differential method; toward Kansei words. Participant ask them about each watch if it’s kind or rough; reliable or unreliable; positive or negative and etc. This step specified which signs refer to which result in user mind. In a reverse process this study could find for a specific judgment which signs are needed and which signs are more interest than the others.

Keywords: Semiotics; Kansei Engineering; Watch; Meaning; Cognition Science.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Nasser Koleini Mamaghani, Azadeh Dalir, Behzad Soleimani
Title:
Designing Watch by Using Semiotics Approaches
References:

Burdek; Bernhard E. (2005). Design: History; Theory and Practice of Product Design; Birkhauser Pub./Basel/2005.

Buchard C.; Francois J. O.; Mougenot C.; Aoussat A.; (2007). A Kansei Based Image Retrieval System Based on the Conjoint Trends Analysis Method; IASDR07; Hong Kong Polytechnic University.

Chandler D. Semiotics for Beginners.

Eckert C; and Stacey; M.K. (2000). Sources of Inspiration: A language of design; Design Studies; 21; 99-112.

Mohsenian Rad; M. (2004). Communication; Soroosh Pub. Tehran (in Persian).

Nagamachi; M. (1997). Kansei Engineering: The framework and methods. Kaibundo Pub. Co. Japan; 1‚Äď9.

Osgood; C. E.; Suci; G.J.; Tannenbaum; P. F.; (1957). The Measurement of Meaning; Urbana; Ill: University of Illinois Press. ISBN: 0252745396.

Saussure; Ferdinand de (1983). Course in General Linguistics (trans. Roy Harris). London: Duckworth.

Schutte; S. (2005). Engineering Emotional Values in Product Design -Kansei Engineering in Development; Linköping Universitet; Institute of Technology; Linköping Studies in Science and Technology; Dissertation 951

Sch√ľtte; S.; Sch√ľtte; R.; Eklund J.; (2005). Affective Values of Lift Trucks - An Application of Kansei Engineering. In Proceedings of WMOD Conference. Italy.

Schutte; S.; Eklund; J. Axelsson J.; and M. Nagamachi. (2004). Concepts; methods and tools in Kansei engineering. Theor Issues Ergon Sci; 5(3); 214‚Äď232.

Short T.L.; (2009). Peirce’s Theory of Signs; Cambridge: Cambridge University Press.

Vihma; S. (1995). Products as representations: a semiotic and aesthetic study of design products; dissertation; University of Art and Design; Helsinki.

Warell A. (2008) Multi-modal visual experience of brand-specific automobile design. The TQM Journal; Vol. 20 No. 4; 2008; pp. 356-371; Emerald Group Publishing Limited; 1754-2731; DOI: 10.1108/17542730810881348.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Nasser Koleini Mamaghani, Azadeh Dalir, Behzad Soleimani
Title:
Designing Watch by Using Semiotics Approaches
Note: the following are taken directly from CrossRef
Citations:
No citations available at the moment


Responsible for this page: Peter Berkesand
Last updated: 2017-02-21