Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Link√∂ping; Sweden; June 11-13 | A Perceptual Study on Face Design for ‚ÄúMoe‚ÄĚ Characters in ‚ÄúCool Japan‚ÄĚ Contents
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Title:
A Perceptual Study on Face Design for ‚ÄúMoe‚ÄĚ Characters in ‚ÄúCool Japan‚ÄĚ Contents
Author:
Yuki Wada: Graduate School of Engineering Kanazawa Institute of Technology, Japan Ryo Yoneda: Graduate School of Engineering Kanazawa Institute of Technology, Japan Shinya Kanamori: Graduate School of Engineering Kanazawa Institute of Technology, Japan Masashi Yamada: Graduate School of Engineering Kanazawa Institute of Technology, Japan
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Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
036
Pages:
457-464
No. of pages:
8
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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The term ‚ÄúMoe‚ÄĚ is one of the most important keywords in Cool Japan contents; i.e.; Japanese animated movies; video games and cartoons. Moe has been discussed from viewpoints of philosophy; aesthetics or literature: Moe is a concept in which chiefly a male feels for a pretty female character; but it does not include direct sexual emotion. In the present study; a perceptual experiment was conducted using semantic differential method to reveal how we can design a Moe character. The results showed that a cute; showy and childlike character evokes Moe emotion. On the other hand; a cute; gentle and mature character is recognized as a beautiful woman but does not evoke Moe emotion. Moreover; the results suggested that there are tactics to design a Moe character.

Keywords: Moe; Anime; Video game; Face design; Semantic differential method

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Yuki Wada, Ryo Yoneda, Shinya Kanamori, Masashi Yamada
Title:
A Perceptual Study on Face Design for ‚ÄúMoe‚ÄĚ Characters in ‚ÄúCool Japan‚ÄĚ Contents
References:

Japanese Ministry of Economy; Trade and Industry; Support for overseas operations of Cool Japan contents under supplemental budgets in 2012. Retrieved January 28; 2014; from http://www.cas.go.jp/jp/seisaku/cool_japan/dai1/siryou5.pdf.


Kokubungaku (Japanese Literature). 53(16). 2008.


C. E. Osgood; G. J. Suci; & P. H. Tannenbaum. (1957). The measurement of meaning. University of Illinois Press.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Yuki Wada, Ryo Yoneda, Shinya Kanamori, Masashi Yamada
Title:
A Perceptual Study on Face Design for ‚ÄúMoe‚ÄĚ Characters in ‚ÄúCool Japan‚ÄĚ Contents
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