Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Research on the Latest Decision-Making Style in Automobile Design Development
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Title:
Research on the Latest Decision-Making Style in Automobile Design Development
Author:
Noboru Koyama: Advanced Institute of Industrial Technology, Japan Mikio Yamashita: Kyoto Seika University, Japan Satoshi Yoshida: Advanced Institute of Industrial Technology, Japan
Download:
Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
034
Pages:
431-437
No. of pages:
7
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Prior research has looked at the relationship between decision-making style and design strategy in the automotive industry. Table 1 shows the features derived from the prior research of automobile manufacturer‚Äôs decision-making styles in Japan; Europe; and the U.S. The decision-making style of Japanese companies differs from that of European and American companies; in that (1) the frequency of decision-making is higher; (2) there is a greater diversity of members in the decision-making process; (3) the number of members involved in decision-making is larger; and (4) group consensus and guidelines are used as decision-making criteria. However; there have been changes in recent years in so called ‚Äėpanel evaluation‚Äô methodology; with moves to include the best features of the Japanese and European/US models. This paper also contains the results of analysis comparing these to Korean manufacturers; which have been creating an increased presence in global markets in recent years.

Keywords: Design management; design decision-making; panel evaluation; design screening

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Noboru Koyama, Mikio Yamashita, Satoshi Yoshida
Title:
Research on the Latest Decision-Making Style in Automobile Design Development
References:

Keiichiro Kawarabayashi; Mikio Fujito; Kazuko Sakamoto; Yoji Kitani; Mikio Yamashita; Noboru Koyama; Yasufumi Morinaga. (2013). Strategic Design Management Methods in Major Japanese Electronics Companies. International Journal of Affective Engineering; 12(2); 325-335.


Noboru Koyama; Mikio Yamashita; Satoshi Yoshida. (2013). A Practical Case Study of Panel Evaluations for Vehicle Design Development. International Journal of Affective Engineering; 12(2); 349-354.


Noboru Koyama; Mikio Yamashita; Mikio Fujito; Keiichiro Kawarabayashi; Yasufumi Morinaga; Yoji Kitani. (2009). Differences of Design Decision on Product Design Development through Comparative Research on Japanese; European and American Automobile Industries. The Journal of Kansei Engineering International; 18(2); 160-174.


Keiichiro Kawarabayashi; Mikio Yamashita; Mikio Fujito; Kazuko Sakamoto; Yoji Kitani; Noboru Koyama; Yasufumi Morinaga. (2010). Study on User Involvement in Hardware; Software and Service Integrated Type Design Development. The Proceedings of the International Conference of Kansei Engineering and Emotion Research; KEER2010; 2394-2404.


Noboru Koyama; Mikio Yamashita; Keiichiro Kawarabayashi; Satoshi Yoshida; Mikio Fujito; Yasufumi Morinaga; Junfu Chen. (2010). A Comparison Study on the Use of Review Panel Evaluations for Decision-Making in Vehicle Design by Japanese; European and U.S. The Proceedings of the International Conference of Kansei Engineering and Emotion Research; KEER2010; 1798-1809.

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Noboru Koyama, Mikio Yamashita, Satoshi Yoshida
Title:
Research on the Latest Decision-Making Style in Automobile Design Development
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