Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Applying Fuzzy Linguistic Preferences to Kansei Evaluation
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Title:
Applying Fuzzy Linguistic Preferences to Kansei Evaluation
Author:
Jyh-Rong Chou: Department of Creative Product Design, I-Shou University, Kaohsiung City, Taiwan
Download:
Full text (pdf)
Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
026
Pages:
339-349
No. of pages:
11
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Kansei engineering has been developed as an effective methodology to deal with customers’ feeling and demands and further translate them into the design elements of a product. It is very important to determine and substantiate the measure of Kansei preferences before its utilization and performance. Kansei evaluation plays a vital role in the implementation of Kansei engineering; however; it is difficult to quantitatively evaluate customers’ preferences on Kansei attributes of products as such preferences involve the human perceptual interpretation with certain subjectivity; uncertainty; and imprecision. This study presents a fuzzy linguistic preference approach for Kansei evaluation. The proposed approach is based on fuzzy linguistic variables associated with the fuzzy weighted average techniques for aggregating Kansei preference information. A case study was conducted to illustrate the implementation of the proposed approach.

Keywords: Kansei Evaluation; Fuzzy Linguistic Variables; Kansei Preferences; Aggregation; Fuzzy Weighted Average

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Jyh-Rong Chou
Title:
Applying Fuzzy Linguistic Preferences to Kansei Evaluation
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KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Jyh-Rong Chou
Title:
Applying Fuzzy Linguistic Preferences to Kansei Evaluation
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