- Interviews with marketing experts: divided cars into high-class; middle-class and entry-class three categories under European; American and Asian three regions using car pictures available on the market.
- Design elements extracting by design experts: disassembled car interior into 17 design items and 55 categories.
- Kansei evaluation experiments: eight most meaningful vocabularies to drivers were extracted to evaluate the image of car interiors. They were: luxury; interesting; stylish; casual; dynamic; precise; technological and lively.
- Perceived value constructing with questionnaire survey: using the four dimensions proposed by Sweeney and Soutar as the basis to measure and construct the perceived value for the eight adjectives extracted previously.
The study explored the weights for design elements of car interiors using Kansei Engineering technique and quantification type I; and further measured the perceived value for the eight adjectives. It was hoped to provide effective guidelines for car interior designers in the future.
Keywords: Kansei Engineering; Kansei Image; Auto Interior Design; Perceived Value
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
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