Article | KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13 | Analyzing Automotive Interior Images and their Perceived-Value with Kansei Engineering
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Title:
Analyzing Automotive Interior Images and their Perceived-Value with Kansei Engineering
Author:
Ching-Chien Liang: Department of Industrial Design, National Cheng Kung University, Taiwan Wei-Ping Pu: Institute of Creative Industries Design, National Cheng Kung University, Taiwan Hung-Yu Chang: Department of Industrial Design, National Cheng Kung University, Taiwan Kuo-Hsiang Chen: College of Communication and Design, I-Shou University, Taiwan
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Year:
2014
Conference:
KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13
Issue:
100
Article no.:
009
Pages:
111-126
No. of pages:
16
Publication type:
Abstract and Fulltext
Published:
2014-06-11
ISBN:
978-91-7519-276-5
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Automotive interior design plays a very important determinant when people purchase a car. Therefore; an automotive with interior design satisfying drivers emotional needs will outshine the others without one. This study applying Kansei engineering approach; tried to find key elements of car interior that influence the drivers emotion most. The study consists of four stages:
  1. Interviews with marketing experts: divided cars into high-class; middle-class and entry-class three categories under European; American and Asian three regions using car pictures available on the market.
  2. Design elements extracting by design experts: disassembled car interior into 17 design items and 55 categories.
  3. Kansei evaluation experiments: eight most meaningful vocabularies to drivers were extracted to evaluate the image of car interiors. They were: luxury; interesting; stylish; casual; dynamic; precise; technological and lively.
  4. Perceived value constructing with questionnaire survey: using the four dimensions proposed by Sweeney and Soutar as the basis to measure and construct the perceived value for the eight adjectives extracted previously.

The study explored the weights for design elements of car interiors using Kansei Engineering technique and quantification type I; and further measured the perceived value for the eight adjectives. It was hoped to provide effective guidelines for car interior designers in the future.

Keywords: Kansei Engineering; Kansei Image; Auto Interior Design; Perceived Value

KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Ching-Chien Liang, Wei-Ping Pu, Hung-Yu Chang, Kuo-Hsiang Chen
Title:
Analyzing Automotive Interior Images and their Perceived-Value with Kansei Engineering
References:

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KEER2014. Proceedings of the 5th Kanesi Engineering and Emotion Research; International Conference; Linköping; Sweden; June 11-13

Author:
Ching-Chien Liang, Wei-Ping Pu, Hung-Yu Chang, Kuo-Hsiang Chen
Title:
Analyzing Automotive Interior Images and their Perceived-Value with Kansei Engineering
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