Many people emphasize the importance of considering personalities of customers in Kansei Design. But very few discuss how it is important to find a good match of Kansei between the customer and the designer. If their intersection is small; the product would not appeal to the customer. A designer should know who will be his or her customer and should make efforts to increase the size of intersection. It would not work if they do not share intersection at all or would not work effectively if the intersection is small.
Keywords: Kansei Design; Intersection; Matching; Item Response Theory; Lifetime Value.
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