The CoCo Tool Kit is a collection of five tools: 1) CoCo Interview; 2) CoCo Selfassessment; 3) CoCo Continuum; 4) CoCo Tree; and 5) CoCo Cosmos. The first four tools analyze and communicate a company’s current business approach. The most powerful tool is the CoCo Cosmos which is an interactive service design game. The game uses cards as a visual method for ideating and visualizing holistic service contexts. Most importantly; the game helps companies focus on customers’ contexts and build their value propositions to correspond with customers’ needs. In November 2013; the CoCo Tool Kit was nominated as the winner of one of the main categories (“Capacity Building”) in the EU Female Inventors and Innovators competition.
Keywords: Co-creation; value co-creation; co-production; co-design; service business
ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
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