Article | ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014 | CoCo Cosmos - Experiencing a New Visual Way to Develop Service Businesses Link�ping University Electronic Press Conference Proceedings
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Title:
CoCo Cosmos - Experiencing a New Visual Way to Develop Service Businesses
Author:
Krista Keränen: Laurea University of Applied Sciences, Espoo, Finland Katri Ojasalo: Laurea University of Applied Sciences, Espoo, Finland Outi Kinnunen: Laurea University of Applied Sciences, Espoo, Finland
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Full text (pdf)
Year:
2014
Conference:
ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Issue:
099
Article no.:
054
Pages:
469-471
No. of pages:
3
Publication type:
Abstract and Fulltext
Published:
2014-06-25
ISBN:
978-91-7519-280-2
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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Identifying opportunities for service innovation in the rapidly changing and complex business environments requires easy-to-use tools. This workshop introduces and provides a possibility to test a new tool kit for accelerating service innovation and supporting cocreation activities.

The CoCo Tool Kit is a collection of five tools: 1) CoCo Interview; 2) CoCo Selfassessment; 3) CoCo Continuum; 4) CoCo Tree; and 5) CoCo Cosmos. The first four tools analyze and communicate a company’s current business approach. The most powerful tool is the CoCo Cosmos which is an interactive service design game. The game uses cards as a visual method for ideating and visualizing holistic service contexts. Most importantly; the game helps companies focus on customers’ contexts and build their value propositions to correspond with customers’ needs. In November 2013; the CoCo Tool Kit was nominated as the winner of one of the main categories (“Capacity Building”) in the EU Female Inventors and Innovators competition.

Keywords: Co-creation; value co-creation; co-production; co-design; service business

ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Krista Keränen, Katri Ojasalo, Outi Kinnunen
Title:
CoCo Cosmos - Experiencing a New Visual Way to Develop Service Businesses
References:

Keränen; K.; Dusch; B.; Ojasalo; K. & Moultrie; J. (2013). Co-creation patterns: Insights from a collaborative service design tool. Paper presented at 2nd Cambridge Academic Design Management Conference. Cambridge.

Keränen; K.; Dusch; B. & Ojasalo; K. (2013). A Co-creation Workbook and a Collection of Tools for Service Businesses. Espoo: Laurea University of Applied Sciences.

Keränen; K. & Ojasalo; K. (2011). Value co-creation in b-to-b-services. Campus Encounters – Bridging Learners Conference “Developing Competences for Next Generation Service Sectors”; Porvoo.

Ojasalo; K. (2010). The Shift from Co-Production in Services to Value Co-creation. The Business Review; Cambridge; 14(1); 171-177.

Ojasalo; K. & Keränen; K. (2011). Designing a tool for analysing the current state of a company’s co-creation approach. Cambridge Academic Design Management Conference. Cambridge.

ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Krista Keränen, Katri Ojasalo, Outi Kinnunen
Title:
CoCo Cosmos - Experiencing a New Visual Way to Develop Service Businesses
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