Article | ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014 | Transforming Basque Manufacturing Companies through Service Design: Showing the Potential of Service Thinking
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Title:
Transforming Basque Manufacturing Companies through Service Design: Showing the Potential of Service Thinking
Author:
Ion Iriarte: Design Innovation Centre, Mondragon Unibertsitatea, Mondragon, Spain Daniel Justel: Design Innovation Centre, Mondragon Unibertsitatea, Mondragon, Spain Mikel Orobengoa: Design Innovation Centre, Mondragon Unibertsitatea, Mondragon, Spain Ester Val: Design Innovation Centre, Mondragon Unibertsitatea, Mondragon, Spain Itsaso Gonzalez: Design Innovation Centre, Mondragon Unibertsitatea, Mondragon, Spain
Download:
Full text (pdf)
Year:
2014
Conference:
ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014
Issue:
099
Article no.:
037
Pages:
382-387
No. of pages:
6
Publication type:
Abstract and Fulltext
Published:
2014-06-25
ISBN:
978-91-7519-280-2
Series:
Linköping Electronic Conference Proceedings
ISSN (print):
1650-3686
ISSN (online):
1650-3740
Publisher:
Linköping University Electronic Press; Linköpings universitet


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This short paper aims to illustrate the joint effort by Mondragon University’s Design Innovation Centre (DBZ) and the Mondragon Group’s Business Acceleration Centre (BAC Mondragon) to demonstrate to manufacturing companies the innovation potential of Service Thinking. In this initiative; Strategic Design students have used Service Design to create new service concepts based on Mondragon Group’s current products and manufacturing capabilities. The process and the results obtained were presented to Mondragon Group’s managers with the purpose to promote future Service Design projects. This initiative became the first stage of the Service Design for Industrial Enterprises (DISEI) project. DISEI is an ongoing knowledge transfer project that tries to introduce Service Thinking into the Basque industry as an innovation strategy.

Keywords: service logic; servitisation; service thinking; service design

ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Ion Iriarte, Daniel Justel, Mikel Orobengoa, Ester Val, Itsaso Gonzalez
Title:
Transforming Basque Manufacturing Companies through Service Design: Showing the Potential of Service Thinking
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ServDes.2014 Service Future; Proceedings of the fourth Service Design and Service Innovation Conference; Lancaster University; United Kingdom; 9-11 April 2014

Author:
Ion Iriarte, Daniel Justel, Mikel Orobengoa, Ester Val, Itsaso Gonzalez
Title:
Transforming Basque Manufacturing Companies through Service Design: Showing the Potential of Service Thinking
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